WHo­tels’ in­sid­ers show guests cities’ new trends

China Daily (USA) - - HOSPITALITY - By SONG MENGXING song­mengx­ing@chi­nadaily.com.cn

If you want to try spe­cial­ity food, find cool new stores and at­tend a fashion show dur­ing a visit to an un­fa­mil­iar city, ask in­sid­ers atWHo­tels, part of Star­wood Ho­tels and Re­sorts World­wide, for help.

The ser­vice has been pro­vided since 1998, when the firstWHo­tel opened in­NewYork. The in­sid­ers, who boast many con­nec­tions, have all the lat­est in­for­ma­tion about clothes, food, de­sign and mu­sic to meet the de­mands of dif­fer­ent guests.

Dif­fer­ent from the ho­tels’ reg­u­lar in­sid­ers, Han Huo­huo, a Bei­jing-born fashion icon, as­sumed a two-day role on Sept 2 and 3, in­vited by theWHo­tel in Bei­jing.

He led guests to dis­cover the city’s dis­tinc­tive fla­vor, which dates back more than 3,000 years.

Han, a stylist also noted for his fash­ion­able street snaps, di­rected some W Ho­tels guests to spe­cial venues, which are not com­monly known among tourists, in the For­bid­den City.

They had lunch at a restau­rant in a quad­ran­gle court­yard house, a tra­di­tional ar­chi­tec­ture style in Bei­jing, near the For­bid­den City, en­joy­ing a Pek­ing opera per­for­mance.

“We have been look­ing for a pub­lic fig­ure that can rep­re­sen­tWIn­sider and our co­op­er­a­tion with­HanHuo­huo is a good match,” said Wendy Huang, vice-pres­i­dent of sales and mar­ket­ing for Star­wood Ho­tels and Re­sorts Greater China.

Han said that W Ho­tels’ pur­suit of de­sign, trends, mu­sic and vi­tal­ity is sim­i­lar to many con­cepts of his. “It is a great honor for me to as­sume the role ofaWIn­sider in this two-day ac­tiv­ity,” he said.

Han and his part­ners pro­vided a fashion show, where mod­els wore clothes de­signed by Han, on the evening of Sept 2 in the ho­tel. Guests were also in­vited to go back­stage and learn aboutHan’s de­sign ideas.

Han said it was a brand new­ex­pe­ri­ence for him to play the role ofWIn­sider and per­ceive a city from a fash­ion­able an­gle for the event.

W Ho­tels now runs two ho­tels on the Chi­nese main­land. An­other two ho­tels are slated to open in Shang­hai and Suzhou in June 2017.

The brand plans to in­crease the num­ber of its ho­tels to 75 world­wide by the end of 2020.

PRO­VIDED TO CHINA DAILY

Par­tic­i­pants in a city dis­cov­ery tour or­ga­nized by W Ho­tel in Bei­jing.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.