WHotels’ insiders show guests cities’ new trends
If you want to try speciality food, find cool new stores and attend a fashion show during a visit to an unfamiliar city, ask insiders atWHotels, part of Starwood Hotels and Resorts Worldwide, for help.
The service has been provided since 1998, when the firstWHotel opened inNewYork. The insiders, who boast many connections, have all the latest information about clothes, food, design and music to meet the demands of different guests.
Different from the hotels’ regular insiders, Han Huohuo, a Beijing-born fashion icon, assumed a two-day role on Sept 2 and 3, invited by theWHotel in Beijing.
He led guests to discover the city’s distinctive flavor, which dates back more than 3,000 years.
Han, a stylist also noted for his fashionable street snaps, directed some W Hotels guests to special venues, which are not commonly known among tourists, in the Forbidden City.
They had lunch at a restaurant in a quadrangle courtyard house, a traditional architecture style in Beijing, near the Forbidden City, enjoying a Peking opera performance.
“We have been looking for a public figure that can representWInsider and our cooperation withHanHuohuo is a good match,” said Wendy Huang, vice-president of sales and marketing for Starwood Hotels and Resorts Greater China.
Han said that W Hotels’ pursuit of design, trends, music and vitality is similar to many concepts of his. “It is a great honor for me to assume the role ofaWInsider in this two-day activity,” he said.
Han and his partners provided a fashion show, where models wore clothes designed by Han, on the evening of Sept 2 in the hotel. Guests were also invited to go backstage and learn aboutHan’s design ideas.
Han said it was a brand newexperience for him to play the role ofWInsider and perceive a city from a fashionable angle for the event.
W Hotels now runs two hotels on the Chinese mainland. Another two hotels are slated to open in Shanghai and Suzhou in June 2017.
The brand plans to increase the number of its hotels to 75 worldwide by the end of 2020.
Participants in a city discovery tour organized by W Hotel in Beijing.