Culi­nary roy­alty pro­gram of­fers food for moods

China Daily (USA) - - HOSPITALITY - By ZHUAN TI

Din­ers at Shangri-LaHo­tel’s restau­rants and bars have been en­joy­ing the op­por­tu­nity to sam­ple a range of foods.

One­mix­ture, which fea­tures quinoa, potato foam, mushrooms and pars­ley sponge cooked by chefs from the Shangri-La Ho­tel in Bei­jing, is de­signed to con­vey a feel­ing of com­fort to din­ers.

In ad­di­tion to com­fort, four other moods and sen­sa­tions— el­e­gance, in­ti­macy, pos­i­tiv­ity an­dad­ven­tur­ous­ness— can be cho­sen from foods avail­able at Shangri-La restau­rants with dif­fer­ent themes re­flected in the dif­fer­ent meal choices and dec­o­ra­tions.

The culi­nary ex­pe­ri­ence plat­form is called Feed Your Mood and is part of The Ta­ble byGolden Cir­cle, a loy­alty pro­gram launched by Shangri-La Ho­tels and Re­sorts on Aug 30 to of­fer its sig­na­ture food and bev­er­age ser­vices to who dine at Shangri-La prop­er­ties.

Wee Kee Ng, Shangri-La’s vice-pres­i­dent of part­ner and loy­alty mar­ket­ing, said the pro­gram helps to build a stronger con­nec­tion be­tween Shangri-La prop­er­ties around the world and their guests.

As well as The Ta­ble, Golden Cir­cle mem­bers can get award points, dis­counts and bonus earn­ings dur­ing the ninemonth cam­paign.

Based in Hong Kong, Shangri-La Ho­tels and Re­sorts cur­rently op­er­ates 98 prop­er­ties with a room in­ven­tory of more than 40,000 and over 500 restau­rants and bars world­wide.

Menus from the ho­tels can be ac­cessed via the com­pany’s of­fi­cial web­site, as well as pro­files and videos about its chefs.

“Through The Ta­ble, we are giv­ing guests greater ac­cess to culi­nary ex­pe­ri­ences,” said Shangri-La’s Chief Mar­ket­ing Of­fi­cer Steven Tay­lor. Chen Meil­ing con­trib­uted this story. to

PRO­VIDED TO CHINA DAILY

Shangri-La Ho­tels and Re­sorts has launched a loy­alty pro­gram to en­hance its guests’ culi­nary ex­pe­ri­ence.

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