Culinary royalty program offers food for moods
Diners at Shangri-LaHotel’s restaurants and bars have been enjoying the opportunity to sample a range of foods.
Onemixture, which features quinoa, potato foam, mushrooms and parsley sponge cooked by chefs from the Shangri-La Hotel in Beijing, is designed to convey a feeling of comfort to diners.
In addition to comfort, four other moods and sensations— elegance, intimacy, positivity andadventurousness— can be chosen from foods available at Shangri-La restaurants with different themes reflected in the different meal choices and decorations.
The culinary experience platform is called Feed Your Mood and is part of The Table byGolden Circle, a loyalty program launched by Shangri-La Hotels and Resorts on Aug 30 to offer its signature food and beverage services to who dine at Shangri-La properties.
Wee Kee Ng, Shangri-La’s vice-president of partner and loyalty marketing, said the program helps to build a stronger connection between Shangri-La properties around the world and their guests.
As well as The Table, Golden Circle members can get award points, discounts and bonus earnings during the ninemonth campaign.
Based in Hong Kong, Shangri-La Hotels and Resorts currently operates 98 properties with a room inventory of more than 40,000 and over 500 restaurants and bars worldwide.
Menus from the hotels can be accessed via the company’s official website, as well as profiles and videos about its chefs.
“Through The Table, we are giving guests greater access to culinary experiences,” said Shangri-La’s Chief Marketing Officer Steven Taylor. Chen Meiling contributed this story. to
Shangri-La Hotels and Resorts has launched a loyalty program to enhance its guests’ culinary experience.