Silk Road makes pitch to US tourists

China Daily (USA) - - ACROSS AMERICA - By LIA ZHU in San Fran­cisco li­azhu@chi­nadai­

(China’s) tourism in­fra­struc­ture and ser­vices have also made great im­prove­ments.” Xiaopeng Pan, deputy di­rec­tor, Na­tional Tourist Of­fice

China is geared up to at­tract US tourists to its des­ti­na­tions along the Mar­itime Silk Road.

A del­e­ga­tion of more than 70 travel pro­fes­sion­als from 14 Chi­nese provinces, au­ton­o­mous re­gions and mu­nic­i­pal­i­ties as well as China Youth Travel Ser­vice will visit the US and Canada from Sept 20 to 23 to pro­mote the Mar­itime Silk Road, a Chi­nese strate­gic ini­tia­tive to in­crease in­vest­ment and foster col­lab­o­ra­tion across the his­toric Silk Road.

With the theme of Beau­ti­ful China – Jour­ney along the Mar­itime Silk Road, the China Na­tional Tourism Ad­min­is­tra­tion (CNTA) will launch a se­ries of cam­paigns, where the Mar­itime Silk Road-re­lated provinces and cities, in­clud­ing Shang­hai, Jiangsu, Zhe­jiang and Guang­dong, will pro­mote their par­tic­u­lar tourist at­trac­tions and give away free gifts.

Cam­paigns in Van­cou­ver (Sept 20) and Hous­ton (Sept 22) will be trade events, with a del­e­ga­tion of air­lines rep­re­sen­ta­tives, tour op­er­a­tors, travel me­dia and gov­ern­ment of­fi­cials.

An event in Mi­ami will be open to the pub­lic and fea­ture live per­for­mances and videos high­light­ing tourism des­ti­na­tions. The three-hour event will start at 5 pm on Sept 23 at Mi­ami Dol­phin Mall.

“This year marks China-US Tourism Year and the Year of Silk Road Tourism. We hope to take ad­van­tage of this mo­men­tum to pro­mote Chi­nese tourist re­sources in the North Amer­i­can mar­ket,” said Xiaopeng Pan, deputy di­rec­tor of the China Na­tional Tourist Of­fice in New York.

From Jan­uary to April, we had about 720,000 Amer­i­cans trav­el­ing to China; the in­crease was over 8.3%, the high­est in re­cent five years.

“We have re­ceived pos­i­tive feed­back from in­ter­na­tional tourists who trav­eled in China,” said Pan. “One of the im­por­tant rea­sons is China has achieved rapid growth and its tourism in­fra­struc­ture and ser­vices have also made great im­prove­ments.”

The chal­lenge now is to learn how to pro­mote China’s tourist re­sources in ways that ap­peal to Amer­i­cans, she said.

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