Mattel to build theme park in major cities
Mattel Inc, owner of such toy brands as Barbie and Fisher-Price, plans to build more Thomas &Friends Towns in major Chinese cities and will introduce the first Chinese character to its 70-year-old train story.
Hailey Wu Sullivan, senior director and head of Marketing for Mattel Asia-Pacific, said the company will open its first Thomas & Friends Town in Chongqing in Western China in October. The amusement park will cover an area of 1,200 square meters.
By the end of 2015, its five major brands Barbie, FisherPrice, Thomas & Friends, HotWheels and Mega had launched official stores on JD.com, and have seen a combined growth in sales of more than 150 percent, the company said. (Photo 3)