Me­dia lead­ers say cov­er­age must bridge cul­tures

China Daily (USA) - - TOP NEWS - By TANG YUE

The vast di­ver­sity of cul­tures along the routes of the Belt and Road Ini­tia­tive poses chal­lenges to me­dia as they re­port on the huge project, mak­ing ap­pre­ci­a­tion of and re­spect for dif­fer­ences vi­tal to the cov­er­age, me­dia lead­ers from China and over­seas said on Mon­day.

“The me­dia cov­er­age has been abun­dant since the pro­posal of the ini­tia­tive and largely sup­port­ive. Yet peo­ple still have some mis­un­der­stand­ings,” said Kang Bing, deputy-editor-in-chief of China Daily, at the me­dia ses­sion of the In­ter­na­tional Sem­i­nar on the Belt and Road Ini­tia­tive. The two-day sem­i­nar is co-or­ga­nized by China Daily.

Peo­ple in the coun­tries along the routes of the ini­tia­tive are of dif­fer­ent eth­nic groups, have dif­fer­ent re­li­gious be­liefs and speak more than 50 lan­guages among them, said Hu Bang­sheng, vice-pres­i­dent of China Ra­dio In­ter­na­tional.

“It is never easy to con­duct cross-cul­tural com­mu­ni­ca­tion, es­pe­cially when it is about some­thing new and when na­tion­al­ism is on the rise glob­ally,” he said.

Sun Yusheng, vice-pres­i­dent of China Cen­tral Tele­vi­sion, said: “It is im­pos­si­ble to have a uni­fied value among the dif­fer­ent coun­tries and we have to ac­cept that. But we can try to have em­pa­thy for dif­fer­ent cul­tures and be com­mit­ted to fac­tual re­port­ing.”

De­spite the cul­tural dif­fer­ences, data is a univer­sal lan­guage that can be a highly ef­fec­tive tool in re­port­ing on the ini­tia­tive, which fo­cuses on fos­ter­ing eco­nomic col­lab­o­ra­tion, said Liu Yue, ex­ec­u­tive editor for greater China at Bloomberg News.

“The ini­tia­tive pro­motes eco­nomic devel­op­ment through trade and in­vest- ment co­op­er­a­tion in such a large part of the world. And data al­lows busi­ness­peo­ple to com­pare the sit­u­a­tions of dif­fer­ent ages and in dif­fer­ent re­gions,” Liu said.

Sameh El-Sha­hat of Eypyt, pres­i­dent of China-i, a Chi­nafo­cused con­sult­ing com­pany, said the ini­tia­tive also gives Chi­nese me­dia a chance to be more rel­e­vant in Africa, where they can “not only (re­port) on Chi­nese is­sues, but also African is­sues”.

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