Xiaomi un­veils fin­ger­print ID tech

China Daily (USA) - - BUSINESS - By MASI masi@chi­nadaily.com.cn

Xiaomi Corp un­veiled a flag­ship smart­phone series on Tues­day fea­tur­ing ad­vanced fin­ger­print iden­ti­fi­ca­tion tech­nol­ogy, mark­ing the first ri­val prod­uct by Chi­nese firms to com­pete with Ap­ple Inc af­ter the launch of its lat­est iPhone.

TheMi 5s, start­ing at 1,999 yuan ($299), is also the firm’s lat­est ef­fort to boost sales amid slow­ing de­mand and ris­ing com­pe­ti­tion from lo­cal ri­vals such as Huawei Tech­nolo­gies Co Ltd.

The gad­get sup­ports ul­tra­sonic fin­ger­print iden­ti­fi­ca­tion, which de­liv­ers greater ac­cu­racy than cur­rent mod­els by us­ing 10,000 mi­cro sen­sors, the com­pany said.

Lei Jun, founder and CEO of Xiaomi, said the firm had spent two years ex­per­i­ment­ing with the tech­nol­ogy, and it is de­signed to ease con­cerns that fre­quent touch­ing will wear out the phys­i­cal iden­ti­fi­ca­tion but­tons.

“Ap­ply­ing the tech­nol­ogy in a model that can be mass pro­duced show­cases our in­no­va­tion ca­pa­bil­i­ties,” Lei said.

The Bei­jing-based com­pany also joined hands with Sony Corp to of­fer bet­ter cam­eras on its de­vice. Mi 5s Plus, the big­ger-screen ver­sion, is equipped with 13-mil­lion-pixel dual cam­eras from Sony and starts from 2,299 yuan.

Jin Di, re­search man­ager at In­ter­na­tional Data Corp China, said the ex­per­i­ment with su­per­sonic fin­ger­print iden­ti­fi­ca­tion shows that Xiaomi is work­ing hard to dif­fer­en­ti­ate its prod­ucts from its ri­vals. “That is not nec­es­sar­ily a big sell­ing point but it will ap­peal to young peo­ple­whoare ea­ger to try out newtech­nol­ogy,” Jin said.

Xiaomi’s part­ner­ship with Sony came af­ter Huawei teamed up with Le­ica to of­fer dual cam­eras on P9, its pop­u­lar flag­ship prod­uct un­veiled in the spring. The iPhone 7 Plus, launched by Ap­ple ear­lier this month also comes with two cam­eras on its rear.

“The com­ple­tive price cou­pled with new func­tion will de­liver a good sales per­for­mance forMi 5S, if there is not a short­age of com­po­nents in the sup­ply chain, which its pre­vi­ous model the Mi 5 once en­coun­tered ear­lier this year,” she added.

In the sec­ond quar­ter of this year, Xiaomi, which once man­aged a me­te­oric rise through web-sales-only model, failed to make its way into the top five ven­dors in China, while its ri­vals such as Huawei, oppo and vivo leapt for­ward in terms of ship­ments, data from IDC show.

min­i­mum price of Mi 5s

FENG YONGBIN / CHINA DAILY

Lei Jun, 13.5 17.1 17.6 16.9 founder and CEO of Xiaomi, at the re­lease of the com­pany’s smart­phone series on Tues­day in Bei­jing. 9.2 10.5

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