Pep­siCo aims to fight poor nu­tri­tion

China Daily (USA) - - BUSINESS - By LI XINYI in Kun­ming lixinyi@chi­

Pep­siCo Greater China Re­gion of­fi­cially launched the “Pep­siCo Nu­tri­tion In Ac­tion” pro­gram in China in late 2015, and do­nated funds and ma­te­ri­als to­tal­ing 1 mil­lion yuan to China Foun­da­tion for Poverty Al­le­vi­a­tion. It is pro­vid­ing nu­tri­tious meals and con­duct­ing ed­u­ca­tional ac­tiv­i­ties on nutri­tional knowl­edge for school­child­ren in poor ar­eas of Zhao­tong, south­west­ern China’s Yun­nan prov­ince.

So far, “Pep­siCo Nu­tri­tion In Ac­tion” has pro­vided 130,000 Quaker Nu­tri­tion Break­fasts to more than 1,600 poor pupils in Zhao­tong, and com­pleted nu­tri­tion and hy­giene knowl­edge train­ing for 200 teach­ers and can­teen staff.

“I don’t need to be hun­gry in the morn­ing again thanks to Pep­siCo’s free break­fast,” said Xu Anyun, a sixth-grade stu­dent at Sanzhai Pri­mary School in Zhao­tong.

On Sept 20, Pep­siCo GCR an­nounced a 700,000 yuan ($105,000) do­na­tion to the CFPA.

The do­na­tion cer­e­mony was held in Sanzhai Pri­mary School, Zhao­tong. The do­na­tion will be used to con­duct jointly a nu­tri­tion im­prove­ment project for young­sters in west­ern and cen­tral China. This do­na­tion, the sec­ond in two years from the com­pany, comes from Pep­siCo GCR em­ploy­ees, and was matched by the Pep­siCo Foun­da­tion.

Ac­cord­ing to the 2012 China Health Sta­tis­tics Year­book, the mor­tal­ity rate of chil­dren un­der the age of five in China was 13.2 per 1,000 live births. Of this num­ber, ap­prox­i­mately 13 per­cent were due to un­der­nu­tri­tion. Ac­cord­ing to govern­ment sta­tis­tics, there are still 40 mil­lion chil­dren liv­ing in con­cen­trated con­tigu­ous poverty-stricken ar­eas. In poor ru­ral ar­eas such as Yun­nan, more than 30 per­cent of chil­dren are af­fected by mal­nu­tri­tion.

Michael Lind­sey, se­nior vice-pres­i­dent of Nu­tri­tion Cat­e­gory and Com­mer­cial­iza­tion at Pep­siCo GCR, said: “Since its en­try into the Chi­nese mar­ket in 2004, Pep­siCo’s Quaker Oats brand has be­come in­dis­pens­able for hun­dreds of mil­lions of house­holds.

“Pep­siCo at­taches great im­por­tance to food nu­tri­tion and nutri­tional knowl­edge, and Quaker’s ad­vo­cacy of health and nu­tri­tion dove­tails per­fectly with CFPA’s pro­gram. We are glad to con­tinue to co­op­er­ate with CFPA and CNS to con­trib­ute to the im­prove­ment of nu­tri­tion and health prob­lems of chil­dren in im­pov­er­ished ar­eas of China.”

To en­cour­age and in­flu­ence young peo­ple to care for those in need, Pep­siCo also lever­aged the power of new so­cial me­dia plat­forms. This time, “Pepsi Co Nu­tri­tion In Ac­tion” co­op­er­ated with the Ten­cent CSR plat­form and won wide­spread sup­port from ne­ti­zens. More than 400,000 ne­ti­zens par­tic­i­pated in the Walk­ing Do­na­tion for Char­ity pro­gram.

Jiang Shao­gao, vice-pres­i­dent of CFPA, said: “We are very grate­ful for Pep­siCo’s sup­port to our ‘Nu­tri­tious Meals’ pro­gram.

“In­vest­ing in chil­dren’s nu­tri­tion is build­ing the fu­ture, and nutri­tional as­sis­tance for chil­dren is a mea­sure to pre­vent the trans­mis­sion of poverty to the next gen­er­a­tion and to fun­da­men­tally elim­i­nate poverty. In re­sponse to the cen­tral govern­ment’ s call for ‘tar­geted poverty-al­le­vi­a­tion mea­sures’, CFPA will con­tin­u­ously part­ner with Pep­siCo to pro­vide tar­geted nu­tri­tion sup­ple­ments for stu­dents in poor ar­eas, en­hance nu­tri­tion and health aware­ness and ef­fec­tively solve the mal­nu­tri­tion prob­lems in those ar­eas.”


Cathy Tai, vice-pres­i­dent of cor­po­rate af­fairs at Pep­siCo GCR, brings Quaker break­fasts to stu­dents in Zhao­tong, Yun­nan prov­ince.

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