Box office receipts see sharp drop from last holiday
Box office revenue in China declined sharply during the first three days of the National Day holiday compared with last year. It was the first plunge of holiday ticket sales in five years.
According to the latest figures from China Box Office, a Staterun analyst, four major openings injected nearly 1.3 billion yuan ($195 million) in ticket sales since the start of the holiday, traditionally a golden week for moviegoers.
But sales in the first three days stood at 774 million yuan, 10 percent behind the same period last year.
Chinese movie theaters performed well in 2015, taking in 44 billion yuan in ticket sales, up 48.7 percent from 2014.