Ex­pert: In­vest care­fully in Euro­pean soc­cer

China Daily (USA) - - BUSINESS - By QI­UQUAN­LIN in Guangzhou qi­uquan­lin@chi­nadaily.com.cn

Chi­nese com­pa­nies should adopt a long-term in­vest­ment ap­proach and have a thor­ough un­der­stand­ing of soc­cer be­fore they in­vest in over­seas clubs, ac­cord­ing to in­sid­ers.

“In­vest­ing in Euro­pean soc­cer is not all about push­ing around­money,” saidXie Liang, a vet­eran soc­cer com­men­ta­tor with Ra­dio Guang­dong.

Xie’s re­marks came af­ter Ital­ian third-tier league club AC Pavia, which was bought by a Chi­nese in­vestor in 2014, re­cently went bank­rupt.

Chi­nese busi­ness­man Zhu Xiaodong bought all of the shares in AC Pavia in July 2014, promis­ing to bring the club with a his­tory of over 100 years back to the Serie A, Italy’s top league, within five years and build a new­sta­dium for the club through big in­vest­ment.

But Zhu an­nounced a with­drawal of in­vest­ment be­fore the newsea­son in Au­gust as he re­port­edly claimed the club’s busi­ness had been greatly af­fected by the club’s Ital­ian man­agers.

“Most Chi­nese in­vestors don’t have man­age­ment ex­pe­ri­ence of soc­cer clubs be­fore their de­ci­sions on in­vest­ment. That’s why they will face dif­fi­cul­ties in co­op­er­a­tion with over­seas man­agers,” said Xie.

AC Pavia was un­qual­i­fied to take part in the new sea­son due to the club’s losses, while some play­ers and club man­agers filed law­suits against it over de­layed salaries, ac­cord­ing to lo­cal me­dia re­ports.

Ac­cord­ing to a re­port by Bloomberg, the Hong Konglisted Tech Pro Tech­nol­ogy Devel­op­ment Ltd, which now owns of Sochaux-Mont­be­liard, faced bank­ruptcy pro­ceed­ings, as the com­pany’s share price has fallen 92 per­cent since July.

“We don’t un­der­stand why a Chi­nese com­pany with poor busi­ness per­for­mance bought a Euro­pean club, which is also suf­fer­ing big losses,” said Zhang Qing, chief ex­ec­u­tive of Bei­jing­based Key-So­lu­tion Sports Con­sul­tant Co.

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