China Me­dia: boosts soft power by train­ing foreign jour­nal­ists

China Daily (USA) - - CHINA - By ZHANG ZHI­HAO and YUAN ZHOU Con­tact the writer at zhangzhi­hao@Con­tact the writer at chi­nadaily.com.cn zhangzhi­hao@chi­nadaily. com.cn

The train­ing pro­gram — sup­ported by the Chi­nese Min­istry of Foreign Af­fairs, Min­istry of Ed­u­ca­tion and Hua­neng In­dus­try, a Sta­te­owned en­ergy com­pany — is not On a the re­cent first Satur­day in­ter­na­tional­morn­ing pro­jectin Beijing,at top Win Chi­ne­seTin, 66, a jour­nal­is­mvet­eran schools. jour­nal­ist from Myan­mar,

Since 2014, the School of was en­thralled by a lec­ture at

Jour­nal­ism and Com­mu­ni­ca­tion the Com­mu­ni­ca­tion Uni­ver­sity at Ren­min Uni­ver­sity of of China on set­ting up a dig­i­tal

China has trained at least 10 stu­dio, from floor lay­outs to

jour­nal­ists from African over­head light tem­per­a­tures to

me­dia each year in an soft­ware. ex­change pro­gram or­ga­nized Two months ago, Tin, with by the China-Africa Press Cen­ter. 25 years of ex­pe­ri­ence in jour­nal­ism, This year, the pro­gram has started an on­line news

re­ceived 28 African jour­nal­ists, out­let, North­ern Light Me­dia, the largest group yet. but re­al­ized he knew lit­tle about

Ev­ery year, the uni­ver­sity on­line me­dia. also ad­mits five young jour­nal­ists So he jumped at the of­fer to from Pak­istan. In nine join a 10-day me­dia work­shop

months, “they stud­ied var­i­ous pro­vided by the uni­ver­sity’s China-ASEAN

as­pects of China, built friend­ships Cen­ter of Train­ing and strength­ened their that tar­gets me­dia ex­ec­u­tives

Chi­nese coun­ter­parts’ un­der­stand­ing and jour­nal­ists from South­east of Pak­istan”, said Asian Zhong coun­tries.Xin, di­rec­tor of the

school’s“I want to in­ter­na­tion­albe a life­long af­fairs.learner, and Ts­inghuaChina is Uni­ver­sity’sthe coun­try mas­ter’spro­gramin­glob­al­busi­nessI’m most in­ter­ested in,” said Tin, whose jour­nal­ism, fel­low taught trainees,in English,to­tal­ing ad­mits21, come20 in­ter­na­tion­al­from Viet­nam, stu­dents Thai­land, each Malaysi­ayear. About and 200 the of Philip­pines.them from 50 coun­tries have

grad­u­ated,The train­ing saidHangMing,pro­gram — sup­ported the pro­gram’sby the co-di­rec­tor. Chi­nese Min­istry of Some Foreign pro­grams Af­fairs, that Min­istry train of foreign Ed­u­ca­tion jour­nal­ist­sand Hua­nen­gat CUC In­dus­try,and Rem­ina State-owned Uni­ver­sity en­ergy pro­grams com­pany is — ful­lyis not paidthe firstby schoolsin­ter­na­tional or spon­sors, project whileat top the Chi­nese mas­ter’s jour­nal­ism pro­gram schools. at Ts­inghua

costs Since 39,0002014, the yuan School ($5,850)of Jour­nal­ism­per year. Most and of Com­mu­ni­ca­tion­the train­ing is doneat Ren­minin Beijing, Univer­si­ty­with op­por­tu­ni­tiesof China has for trained traineesat leastto visit10 jour­nal­ist­sru­ral ar­eas fro­mor small African cities. me­dia each Hu year Zhen­grong,in an ex­change pres­i­dent­pro­gram of the or­ga­nizedCUC and by a the lec­turer Chi­naof Africathe pro­gramPress Cen­ter. for This South­east­year, the Asian pro­gram jour­nal­ists,has re­ceived es­ti­mated28 African­more jour­nal­ists,than 100 for­eign­the largest jour­group yet.

Ev­ery year, the uni­ver­sity also ad­mits five young jour­nal­ists from Pak­istan. In nine months, “they stud­ied var­i­ous as­pects of China, built friend­ships and strength­ened their Chi­nese coun­ter­parts’ un­der­stand­ing of Pak­istan”, said Zhong Xin, di­rec­tor of the school’s in­ter­na­tional af­fairs.

Ts­inghua Uni­ver­sity’s mas­ter’s pro­gram in global busi­ness jour­nal­ism, taught in English, ad­mits 20 in­ter­na­tional stu­dents each year. About 200 of them from 50 coun­tries have

nal­ists study in China each grad­u­ated, said Hang Ming, the year, most from de­vel­op­ing pro­gram’s co-di­rec­tor. coun­tries in Africa, Asia, and Some pro­grams that train Europe. foreign jour­nal­ists at CUC and

“China is the world’s sec­ondRemin Uni­ver­sity pro­grams is econ­omy and a fully paid by schools or spon­sors,

sig­nif­i­cant stake­holder in global while af­fairs, the but mas­ter’sits soft pow­er­pro­gram need­sat Ts­inghu­ato man­i­fest­costs 39,000 it­self yuan through ($5,850) peo­pleper year.to Most peo­ple,of the heart train­ingto heartis done di­a­logues,”in Beijing, Hu with said. op­por­tu­ni­ties for trainees “Train­ingto visit ru­ral foreign ar­eas or jour­nal­istss­mall cities. in China al­lows them to

ex­pe­ri­enceHu Zhen­grong,the coun­try’s pres­i­dent fullof the com­plex­ity,CUC and a thus lec­turer en­suringof the pro­gram­more ob­jec­tiv­i­ty­for South­ea­s­tand con­sid­er­a­tionwhen­theyAsian jour­nal­ists, es­ti­mated por­trayChi­namore thanto their 100 au­di­ence,”foreign jour­nal­ist­she added. study CUCin China pro­vides each year, prac­ti­cal­most from train­ing de­vel­opin­gin new coun­triesand in­no­va­tivein Africa, tech­niquesAsia, and Europe.such as me­dia

con­ver­gence,“China is the big world’s data, sec­ond­largest smart so­lu­tions econ­o­myand next-gen­er­a­tio­nand a sig­nifi network stake­holder tech­nol­ogy.in global The af­fairs, lec­tures but are its in soft English. power needs to man­i­fest“The cours­esit­self throughare peo­ple very in­for­ma­tive,”to peo­ple, heart­said to Shamim­heart di­a­logues,”Ab­dul­lah Hu Za­hedy,said. ex­ec­u­tive

editor “Train­ing­for the foreign In­de­pen­dent jour­nal­ists in Bangladesh.in China “It al­lows in­tro­duced them meto ex­pe­ri­enceto new di­men­sion­s­the coun­try’sin new­full com­plex­ity,me­dia and thus broad­ene­den­sur­ing more my ob­jec­tiv­ity un­der­standin­gofthemedium.”and con­sid­er­a­tion when Pro­fes­sorthey por­tray ZhangWen­huiChina to of their au­di­ence,” he added.

CUC pro­vides prac­ti­cal train­ing in new and in­no­va­tive tech­niques such as me­dia con­ver­gence, big data, smart so­lu­tions and next-gen­er­a­tion network tech­nol­ogy. The lec­tures are in English.

“The cour­ses are very in­for­ma­tive,” said Shamim Ab­dul­lah Za­hedy, ex­ec­u­tive editor for the In­de­pen­dent in Bangladesh. “It in­tro­duced me to new di­men­sions in new me­dia and broad­ened my un­der­stand­ing of the medium.”

Pro­fes­sor Zhang Wen­hui CUC, who teaches me­dia of CUC, who teaches me­dia tech­nolo­gies, said that China’s tech­nolo­gies, said that China’s hands-on ex­pe­ri­ence can hands-on­serve as ex­pe­ri­ence a blue­print can for servethe as traineesa blueprintto de­vel­op­for the the trainees me­dia to develop in­dus­try the in me­diatheir home in­dus­try coun­tries. in their home coun­tries.

Zhang Zhang had had an an in­ter­preter­in­ter­preter for for his his lec­ture, lec­ture, but but the the pre­sen­ta­tion pre­sen­ta­tion was was in in English English and and he he made made sure sure all all ter­mi­nolo­gi­ester­mi­nolo­gies were were in in sync sync with with in­ter­na­tion­al­in­ter­na­tional stan­dards. stan­dards.“If some­one“If some­onewere to pur­chasewere to a pur­chas­eset of equip­ment,a set of it equip­ment,would be it help­ful would to be knowhelp­ful ex­act­lyto know what ex­act­lyit is called what on it theis in­ter­na­tion­al­called on the mar­ket,” in­ter­na­tional Zhang said. mar­ket,” Zhang said.

But But Hu Hu said said some some ma­te­rial ma­te­rial is geare­dis geared to­wards to­wards un­der­standin­gun­der­stand­ing China. China.

“I “I avoid avoid us­ing us­ingWesternWestern con­cepts con­cepts like like lib­eral lib­eral or or conservative conservative be­cause be­cause they they are are load­ed­loaded with with im­pli­ca­tions im­pli­ca­tions and and stereo­types stereo­types that that­may­may not not re­flec­tChina’sre­flect China’s true true con­di­tions,” con­di­tions,” Hu Hu said. said.

When When­in­tro­duc­ing in­tro­duc­ing China Chi­nato to for­eign­ers, for­eign­ers,it is it cru­cialis cru­cialto let to let them them see see China China through through a a Chi­nese Chi­nese con­cep­tual con­cep­tual sys­tem, sys­tem, he said,he said, adding adding that that teach­ers teach­ers have to havebe to thor­oughbe thor­oug­hand hon­e­s­tand hon­est in the process.in the process.

In­ter­na­tion­al­In­ter­na­tional grad­u­ates­grad­u­ates of of Ts­inghua’s pro­gram of­ten go Ts­inghua’s pro­gram of­ten go into in­ter­na­tional me­dia, pub­lic re­la­tions or gov­ern­ment or­ga­ni­za­tions. “Some be­come the bridge that con­nects China and the world,” said Hang, into in­ter­na­tional me­dia, pub­lic the pro­gram’s co-di­rec­tor. re­la­tions or gov­ern­ment

The work of grad­u­ates has or­ga­ni­za­tions. “Some be­come been sig­nif­i­cant. the bridge that con­nects China

Comp­tonNi­cholas James, a and the world,” said Hang, the US grad­u­ate of the pro­gram, pro­gram’s co-di­rec­tor. pub­lished an in­ves­tiga­tive

The work of grad­u­ates has re­port on how Chi­nese gov­ern­men­tal been sig­nif­i­cant. and non­govern­men­tal

Comp­ton Ni­cholas James, a or­ga­ni­za­tions tackle US grad­u­ate of the pro­gram, the is­sue of left-be­hind chil­dren pub­lished an in­ves­tiga­tive in China. re­port on how Chi­nese gov­ern­men­tal

Af­ter grad­u­at­ing from the and non­govern­men­tal pro­gram, Park Jin­bum, a South or­ga­ni­za­tions Korean tackle stu­dent,the is­sue be­cameof left-be­hinda pro­ducer chil­dren at in South China. Korean Af­ter grad­u­at­ing broad­cast­ing from network the pro­gram, KBS Park and Jin­bum, pro­duceda South Su­per Korean China, stu­dent, anin-depth­be­came a doc­u­men­tary pro­ducer at Southon China’s Korean rise broad­cast­ingthat went vi­ral net­workin 2015. KBS and pro­ducedThe train­ing Su­per pro­gram­sChina, an not in­depth only doc­u­men­taryal­low jour­nal­ist­son China’sto ac­quirerise that skills,went vi­ral­but al­soin 2015. broaden The their train­ingnet­work of pro­gram­scon­tacts for not their only fu­ture­al­low jour­nal­ist­sendeav­ors in to con­tentac­quire skills, cre­ation,but also said broad­enSteven Dong,their net­workdean of of the con­tacts Fac­ulty fo­rof Con­tin­u­ingth­eir fu­ture en­deav­ors Ed­u­ca­tion in con­tentat CUC. cre­ation, said Steven Dong, dean Don­gof the said Fac­ul­tyhe wouldof Con­tin­u­ing­like to see Ed­u­ca­tion­more me­di­aat CUC. col­lab­o­ra­tion, Dong such said as Le­gend­she would of like Song to and­see more Dance, me­diaa joint, col­lab­o­ra­tion,2013 Chi­nese-Myan­mar such as Leg­ends of tele­vi­sionSong and se­ries Dance, a telling joint, 2013the Chi­ne­ses­to­ries be­tween Myan­mar the television Tang se­ries Dy­nasty telling (618-907)the stories and be­tween­the King­domthe Tan­gof Myan­mar.Dy­nasty (618-907)The and se­ries the King­domwas broad­castof Myan­mar.in both coun­tries.The se­ries was Apart broad­cast from in teach­ing­both coun­tries.tech­ni­cal Apart skills, from teach­ing­fu­ture me­dia tech­ni­cal train­ing skills, fu­ture pro­grams me­dia should train­ing in­clude pro­grams cour­ses shoul­don con­tent in­clude pro­duc­tion,cour­ses on con­tent­thus “lay­ing pro­duc­tion,the foun­da­tion­thus “lay­ing the for foun­da­tion all-around for me­dia all-around co­op­er­a­tion”,me­dia co­op­er­a­tion”,he said. he said.

ZHU XINGXIN / CHINA DAILY

Win Tin (right), from Myan­mar, and Pham Thi Hai Ha (mid­dle), from Viet­nam, visit China Daily news­room dur­ing their train­ing pro­gram in Beijing on Sept 28.

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