Phone bo­nanza

China Daily (USA) - - FRONT PAGE - By MASI masi@chi­nadaily.com.cn

Huawei Tech­nolo­gies an­nounced it has al­ready shipped more than 100 mil­lion smart­phones this year, two months ahead of last year’s sched­ule.

Huawei Tech­nolo­gies Co Ltd an­nounced it has al­ready shipped 100 mil­lion smart­phones this year, two months ahead of last year’s sched­ule, as the Shenzhen-based firm ben­e­fits from ro­bust growth in Europe and ris­ing sales of high-end smart­phones.

He Gang, head of Huawei’s smart­phone unit, said last Fri­day west­ern and north­east­ern Europe have been the firm’ s fastest-grow­ing mar­kets in 2016, as it steps up mar­ket­ing ef­forts to build up its brand im­age.

“The year-on-year growth rate in these re­gions span be­tween 50-100 per­cent,” He said, adding that the firm is con­fi­dent of ship­ping 140 mil­lion smart­phones by the year-end.

Huawei, started as a tele­com equip­ment maker, has re­cently emerged as the world’s third largest smart­phone ven­dor. It is seek­ing to dis­place Sam­sung and Ap­ple as the world’s largest smart­phone phone ven­dor, after it se­cured the top po­si­tion in China. Last year, it took Huawei 12 months to meet the 100 mil­lion ship­ment tar­get.

Ac­cord­ing to He, the sales vol­ume of its above-3,000 yuan ($445) hand­sets al­most dou­bled in the past 10 months com­pared from a year ear­lier. The 2,000 to 3,000 yuan hand­set seg­ment also man­aged yearon­growth of 30 per­cent.

Jessie Ding, a re­search an­a­lyst at Shang­hai-based con­sul­tancy Canalys, said: “The rapid growth in Europe, a smart­phone mar­ket that is sta­ble and sat­u­rated, demon­strates

The year-on-year growth rate in these re­gions span be­tween 50-100 per­cent.” He Gang, head of Huawei’s smart­phone unit

Huawei’s in­creas­ing brand in­flu­ence.”

To build up its high-end im­age in con­sumer elec­tron­ics, Huawei has signed Ar­gen­tine soccer su­per­star Lionel Messi as its global am­bas­sador to pro­mote its prod­ucts.

The firm also teamed up with Le­ica to of­fer dual cam­eras on its flag­ship phones, which turned out to be quite pop­u­lar among Euro­pean con­sumers, Ding added.

Data from Canalys show that in the sec­ond quar­ter of this year, Huawei shipped five mil­lion smart­phones to Europe, ac­count­ing for a mar­ket share of 11 per­cent. Last year, the fig­ure was 7 per­cent.

Xiang Li­gang, CEO of the tele­com in­dus­try web­site cc­time.com, said Huawei has been pay­ing in­creas­ing at­ten­tion to the Euro­pean mar­ket where it de­buted most of its high-end smart­phones. “Sam­sung’s on­go­ing smart­phone re­call cri­sis will give Huawei a big op­por­tu­nity in Euro­pean coun­tries where con­sumers are very brand-con­scious,” Xiang said.

PRO­VIDED TO CHINA DAILY

Ac­tress Guan Xiao­tong, rep­re­sents Huawei Tech­nolo­gies Co Ltd, at the re­lease of the com­pany's nova smart­phones in Chengdu, cap­i­tal of Sichuan prov­ince.

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