Ten­cent’s eco­nom­i­cal Ying drone up­loads pho­tos toWeChat

China Daily (USA) - - BUSINESS - By FAN­FEIFEI fan­feifei@chi­nadaily.com.cn

Chi­nese in­ter­net gi­ant Ten­cent Hold­ings Ltd is set to launch a drone that could en­able users to share live stream­ing video di­rectly through WeChat, its in­stant mes­sag­ing app, as it en­ters the burgeoning con­sumer drone mar­ket.

The Ying drone, co­pro­duced by Ten­cent and drone maker ZeroTech In­tel­li­gence Tech­nol­ogy Co Ltd, is now avail­able for pre­order on its web­site and is ex­pected to be of­fi­cially re­leased at the end of this month.

Priced at $299, the 425gram drone has a 13 megapixel cam­era and can shoot video at 4K res­o­lu­tion. It can fold up neatly to be car­ried in a bag.

Its app could syn­chro­nize pho­tos to the user’s phone, en­abling easy shar­ing of pho­tos or videos with fam­ily and friends on WeChat. It also fea­tures WeChat’s video- func­tion.

The drone, which was un­veiled ear­lier this year at the Con­sumer Elec­tron­ics Show in Las Ve­gas, is equipped with the Qual­comm Snap­dragon Flight chipset.

It is cheaper than both the re­cently un­veiled DJI In­no­va­tion Tech­nol­ogy Co’s fold­able drone Mavic Pro, which is priced at $999, and the $799 Karma launched by with US ac­tion cam­era man­u­fac­turer GoPro Inc.

Founded in 2007, Bei­jing­based drone man­u­fac­turer ZeroTech, which claims to pro­vide tech­nol­ogy so­lu­tion plans for the Ying drone, in May un­veiled its pock­etable drone Dob­bythat specif­i­cally fo­cuses on photography.

“The Ying drone, which cen­ters on video-shar­ing and so­cial net­work­ing, might at­tract or­di­nary peo­ple try­ing to use an in­ex­pen­sive drone to shoot for the first time, while photography en­thu­si­asts are the dom­i­nant users of the DJI,” said Zhao Zim­ing, an an­a­lyst at in­ter­net con­stancy Analysys.

Zhao said Ten­cent’s newly launched drone will not pose a threat to the DJI, which ac­counts for around 70 per­cent of the world’s con­sumer drone mar­ket, and gained an up­per hand in terms of both tech­nol­ogy and cap­i­tal.

“The drone is ex­pected to boost sales in the low and medium-end drone mar­ket. More­over, it may drive more in­ter­net com­pa­nies to tap into the com­pet­i­tive drone in­dus­try. High-end drones will add so­cial net­work­ing func­tions.”

The value of China’s drone in­dus­try could reach 75 bil­lion yuan ($11.1 bil­lion) by 2025, ac­cord­ing to a re­port by Bei­jing-based iRe­search Con­sult­ing Group.

ex­pected value of China’s drone in­dus­try by 2025

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.