LeEco rides into US with a self-driv­ing car

China Daily (USA) - - FRONT PAGE - By LIA ZHU in San Fran­cisco li­azhu@chi­nadai­lyusa.com

It was a triple play for LeEco on Wed­nes­day.

The Chi­nese tech com­pany in San Fran­cisco un­veiled its self-driv­ing elec­tric ve­hi­cle, third-gen­er­a­tion smart­phone and con­nected TV to US con­sumers.

The car LeSEE Pro was trans­ported to San Fran­cisco from Lon­don dur­ing the shoot­ing of Trans­form­ers 5.

The com­pany said it com­bines “so­phis­ti­cated de­sign” and “high-per­for­mance han­dling” with such fea­tures as in­tel­li­gent in­duc­tive charg­ing, and ma­chine-learn­ing of fa­cial, emo­tion, sys­tem and path recog­ni­tion.

But the com­pany did not dis­close its price or say when it will hit the mar­ket.

LeEco also un­veiled its new smart phone LePro3, with a start­ing price of $399, and in­tro­duced its flag­ship 85-inch flat TV uMax85 to the US

Jia Yuet­ing, LeEco founder

mar­ket with a price of $4,999.

The Le Pro3’s au­dio fea­tures in­clude dual speak­ers, sur­round sound pow­ered by Dolby At­mos and Con­tin­ual Dig­i­tal Loss­less Au­dio tech­nol­ogy. It boasts long-last­ing per­for­mance thanks to a pow­er­ful Qual­comm Snap­dragon 821 pro­ces­sor and a cat­e­gory lead­ing 4070mAh bat­tery, said the com­pany.

The uMax85 fea­tures fullar­ray, 448 Ac­tive Lo­cal Dim­ming Zones, HDR, Dolby Vi­sion, Fluid Mo­tion 1920 dis­play tech­nol­ogy and Har­mon Kar­don au­dio, ac­cord­ing to the com­pany.

Both prod­ucts will go on sale on Nov 2 in LeEco’s on­line store.

The com­pany also is sell­ing a smaller smart­phone Le S3 at $249 and smaller TVs with screens rang­ing from 43 inches to 65 inches at prices from $649 to $1,399.

LeEco Su­per Bike, an An­droid smart bike equipped with laser lane mark­ers, also was show­cased dur­ing the event, which was called “Ig­nite the Eco World”.

LeEco Founder and CEO Jia Yuet­ing an­nounced the “open ecosys­tem”, which puts users at the cen­ter of the ecosys­tem with “dis­rup­tive” pric­ing that makes pre­mium de­vices af­ford­able to all, and a feedback process that helps to re­fine the ex­pe­ri­ence and de­fine fu­ture prod­ucts and of­fer­ings.

"Amer­ica is the most im­por­tant global mar­ket for us."

He ex­plained the so-called UP2U (User Plan­ning to User) pro­gram as users are given a voice in how the ecosys­tem evolves, and the op­por­tu­nity to co-cre­ate the ex­pe­ri­ence and the next-gen­er­a­tion of LeEco prod­ucts.

“We have cre­ated a new busi­ness model that will lead the next era of tech­nol­ogy — the ecosys­tem era,” Jia told the more than 1,000 guests at the event.

“We are dis­rupt­ing sev­eral cat­e­gories and chang­ing the paradigm by break­ing down bar­ri­ers and bound­aries be­tween in­dus­tries and screens to cre­ate a bet­ter ex­pe­ri­ence and more value for both in­di­vid­u­als and in­dus­tries,” he added.

CHINA DAILY LIA ZHU /

Jia Yuet­ing (right), CEO of LeEco, and Ding Lei, LeSEE co-founder and global vice-pres­i­dent, un­veil the com­pany’s au­ton­o­mous elec­tronic car LeSEE Pro at an event in San Fran­cisco on Wen­des­day.

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