Fair’s e-com­merce plat­form helps buy­ers and sell­ers find each other

China Daily (USA) - - BUSINESS - By QIUQUANLIN in Guangzhou qiuquanlin@chi­nadaily.com.cn

In­ter­net tech­nolo­gies will lead to new ways of mak­ing deals be­tween over­seas buy­ers and Chi­nese ex­porters at the Canton Fair, which has in­tro­duced an e-com­merce plat­form to help boost trade, ac­cord­ing to a com­pany ex­ec­u­tive.

“The e-com­merce plat­form, as an im­por­tant sup­ple­ment of the 60-year-old fair, will help in­crease trade ef­fi­ciency for tra­di­tional Chi­nese ex­porters and global buy­ers,” said Li Xiaobin, vice-pres­i­dent of Canton Fair E-Com­merce Co Ltd.

Or­ga­niz­ers of the Canton Fair, or the China Im­port and Ex­port Fair, launched the e-com­merce plat­form — e-can­ton­fair.com— in 2013.

“We have in­tro­duced a se­ries of new mea­sures, based on big data tech­nolo­gies, to fa­cil­i­tate ef­fi­ciency of mak­ing deals be­tween buy­ers and Chi­nese ex­porters,” said Li.

Ac­cord­ing to Li, a mo­bile app of the e-com­merce plat­form was launched­for glob­al­buy­er­satthe 120th Canton Fair, which was be­ing held in Guangzhou, the cap­i­tal of Guang­dong prov­ince.

“Buy­ers are al­lowed to browse prod­ucts on­line, which are marked with­QR­codes, and visit the ex­porters’ booths quickly,” said Li.

Buy­ers can also pub­li­cize their re­quests for prod­ucts and can be quickly con­tacted ex­porters, ac­cord­ing to Li.

Ac­cord­ing to Li, the e-com­merce plat­form in­cludes more than 4,500 tra­di­tional Chi­nese ex­porters and nearly 200,000 global buy­ers, with about 80,000 deals be­ing reached on­line a year. In con­trast with other e-com­merce plat­forms, which fo­cus on busi­ness-to­cus­tomer model, most deals by done on the Canton Fair’s e-com­merce plat­form are large busi­ness-to-busi­ness agree­ments, ac­cord­ing to Li.

“The tra­di­tional Canton Fair, China’s largest trade event, has al­ready de­vel­oped a large num­ber of global buy­ers and laid a solid foun­da­tion for us to help Chi­nese ex­porters find po­ten­tial clients on­line,” said Li.

Pan Xian­hui, a sales man­ager of Ningbo Vi­o­let Light­ing Elec­tric Co Ltd, said pro­mo­tion on the Canton Fair’s e-com­merce plat­form would be a fur­ther step for the com­pany to meet po­ten­tial buy­ers.

“We are op­ti­miz­ing in­for­ma­tion of prod­ucts on the plat­form, look­ing for more over­seas buy­ers,” said Pan.

The com­pany, in Ningbo of Zhe­jiang prov­ince, is a man­u­fac­turer of out­door lamps and lanterns and other elec­tric ap­pli­ances, and sells about 90 per­cent of its prod­ucts to over­seas mar­kets, ac­cord­ing to Pan.

The com­pany’s sales de­clined by about 10 per­cent year-on-year to about 200 mil­lion yuan ($29.7 mil­lion) in the first three quar­ters of this year.

Pan at­trib­uted the sales drop to slow­ing global de­mand, shifts of man­u­fac­tur­ing to neigh­bor­ing coun­tries and re­gions, and in­creased do­mes­tic pro­duc­tion costs.

num­ber of on­line deals reached a year through the e-com­merce plat­form run by the fair

QIU QUANLIN / CHINA DAILY

A for­eign buyer browses the e-com­merce plat­form of the Canton Fair for prod­ucts his com­pany wants in Guangzhou, Guang­dong prov­ince.

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