In­done­sia’s tourism brand wins mar­ket­ing award

China Daily (USA) - - LIFE TRAVEL - By XIN­HUA in Jakarta

In­done­sia’s tourism brand, Won­der­ful In­done­sia, had re­ceived a pres­ti­gious award from an in­flu­en­tial travel me­dia out­let Travel Weekly Asia, a state­ment re­leased by the Touris­mMin­istry said on Oct 17. The best des­ti­na­tion mar­ket­ing award 2016 was an­nounced last week at a me­dia event in Singapore.

The Won­der­ful In­done­sia brand got the award for the tremen­dous pos­i­tive re­sponse given by Travel Weekly Asia read­ers, the state­ment says.

“This is a glad­den­ing achieve­ment. Won­der­ful In­done­sia gets more and more ap­pre­ci­a­tions. They praised on how we or­ga­nize the mar­ket­ing of tour des­ti­na­tions,” says Risky Han­dayani Mustafa, the tourism min­istry of­fi­cial who re­ceived the award.

In­ten­sive pro­mo­tion of the Won­der­ful In­done­sia brand that rep­re­sents In­done­sia’s tour in­dus­try has been con­ducted by the min­istry since last year.

The World Eco­nomic Fo­rum has ranked Won­der­ful In­done­sia brand at 47 from 144 coun­tries in its Travel and Tourism Com­pet­i­tive­ness In­dex this year.

With an am­bi­tious tar­get to wel­come 20 mil­lion vis­i­tors by 2019, a 100 per­cent in­crease from 2015, In­done­sia has worked ag­gres­sively to meet the tar­get.

The gov­ern­ment has reformed reg­u­la­tions aimed at lur­ing more vis­i­tors to come to the ar­chi­pel­ago na­tion, in­clud­ing en­abling tourists from cruise ships to visit tour des­ti­na­tions across the coun­try through sev­eral au­tho­rized sea­ports.

The gov­ern­ment also has short­ened the Clear­ance Ap­proval for the In­done­sian Ter­ri­tory pro­ce­dure for for­eign yachts plan­ning to sail in In­done­sian wa­ters from the pre­vi­ous three weeks to just three hours.

In­done­sia is now in the process in devel­op­ing 10 new tour des­ti­na­tions, ex­pected to be on par with the leisure is­land of Bali that has long been fa­vored by for­eign tourists.

These ef­forts have been cou­pled with the min­istry’s moves to de­velop at­trac­tions in tour des­ti­na­tions as well as ac­com­mo­da­tion for tourists.

Be­sides tak­ing part in de­sign­ing flight ac­cess to the des­ti­na­tions, the min­istry has ini­ti­ated the con­sol­i­da­tion of state-run ho­tels to pro­vide In­done­sian-style ac­com­mo­da­tion to tourists.

The min­istry has also launched a 100,000 home­s­tay pro­gram for tourists, which is ex­pected to boost the lo­cal econ­omy.

To grab more tour pack­age sales in des­ti­na­tions across the coun­try, the min­istry held a Travel Mart Expo. Last week’s event in Mage­lang, Cen­tral Java, at­tracted buyers from Malaysia, Singapore, In­dia, Ja­pan, SouthKorea andMyan­mar that ac­counted for 80 per­cent of the to­tal sales.

In­done­sia hopes that tourism can be a ma­jor earner amid the down­turn in its oil and gas, coal and palm oil sec­tors.

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