Scenic spot wins movie suit

China Daily (USA) - - CHINA - By TANYINGZI in Chongqing tanyingzi@chi­

A scenic area in South­west China’s Chongqing mu­nic­i­pal­ity won a case against the pro­duc­ers of Trans­form­ers: Age of Ex­tinc­tion on Thurs­day, as the lat­ter failed to honor a prod­uct place­ment con­tract that re­quired the scenic spot’s logo to ap­pear in the 2014 film.

Ac­cord­ing to the ver­dict of the Chongqing No 3 In­ter­me­di­ate Peo­ple’s Court, Paramount Pic­tures Corp and Bei­jing­based 1905 In­ter­net Tech­nol­ogy Co must pay Chongqing Wu­long Karst Tourism Group Co2 mil­lion yuan($297,000) in com­pen­sa­tion.

The court also re­jected a coun­ter­claim by 1905 In­ter­net Tech­nol­ogy, which said Chongqing Wu­long Karst Tourism Group did not make a re­quired pay­ment of about 12.4 mil­lion yuan on time.

Lawyers for both com­pa­nies said that they will de­cide whether to ap­peal the ver­dict later.

“It is a valu­able les­son for us and other Chi­nese com­pa­nies,” Li Jian­guo, deputy gen­eral man­ager of Chongqing Wu­long Karst Tourism Group, told the me­dia af­ter the rul­ing was an­nounced.

Paramount Pic­tures and 1905 In­ter­net Tech­nol­ogy de­clined in­ter­views.

As the world’s sec­ond-largest movie mar­ket, China has at­tracted grow­ing at­ten­tion from in­ter­na­tional film com­pa­nies, pre­sent­ing more op­por­tu­ni­ties for lo­cal com­pa­nies to profit from prod­uct place­ment in block­busters.

Trans­form­ers: Age of Ex­tinc­tion, the fourth in­stall­ment in the se­ries, was an enor­mous suc­cess in China, gross­ing nearly 2 bil­lion yuan in box of­fice sales since it de­buted on June 27, 2014.

One of the key scenes in the film was shot at a scenic area in Wu­long.

Chongqing Wu­long Karst Tourism Group signed a deal with pro­duc­ers of the movie in 2013. The pro­duc­tion com­pa­nies promised to dis­play the scenic spot’s logo in the movie, but it was nowhere to be seen when the film hit the big screen in June 2014.

Chongqing Wu­long Karst Tourism Group filed the law­suit in July 2014, ac­cus­ing the two com­pa­nies of vi­o­lat­ing the terms of their con­tract.

Poster of Trans­form­ers: Age of Ex­tinc­tion taken at a scenic area in Wu­long, Chongqing mu­nic­i­pal­ity.

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