Two coun­tries share ideas in bid to im­prove on­line con­tent

More co­op­er­a­tion called for in think tanks, tech­nol­ogy

China Daily (USA) - - CHINA - By REN QI in Guangzhou renqi@chi­nadai­lyl.com.cn

Both China and Rus­sia are pay­ing more at­ten­tion these days to me­dia de­vel­op­ment and in­ter­net se­cu­rity, Alexey Volin, deputy min­is­ter of Tele­com and Mass Com­mu­ni­ca­tions of the Rus­sian Fed­er­a­tion, said on Satur­day.

Volin spoke at the open­ing cer­e­mony of theChina-Rus­sia In­ter­net Me­dia Fo­rum and China-Rus­sia New Me­dia Youth Lead­er­ship Sum­mit in Guangzhou’s Tianhe dis­trict.

The fo­rum, whose theme is “De­vel­op­ment and co­op­er­a­tion be­tween Chi­nese andRus­sian in­ter­net new me­dia or­ga­ni­za­tions”, brought to­gether more than 150 me­dia rep­re­sen­ta­tives, en­trepreneurs and re­searchers from China and Rus­sia, to dis­cuss de­vel­op­ment and co­op­er­a­tion, in­no­va­tion and break­through op­por­tu­ni­ties, and chal­lenges faced by on­line me­dia com­pa­nies in the two coun­tries.

The fo­rum aims to en­hance peo­ple-to-peo­ple ex­changes, cre­ate an in­for­ma­tion plat­form for coun­tries along the Belt and Road Ini­tia­tive, and en­able en­ter­prises to hold dia­logues and fur­ther pro­mote de­vel­op­ment in the cul­tural, creative and in­for­ma­tion in­dus­tries.

“In on­line me­dia, the two coun­tries can co­op­er­ate on more projects, such as the choice of in­ter­net plat­form, tech­ni­cal sup­port, in­ter­net in­for­ma­tion se­cu­rity con­trol, me­dia data stor­age and big data,” Volin said.

“As new­me­dia de­velop rapidly, tra­di­tional me­dia are fac­ing new chal­lenges, in­clud­ing how to ap­ply in­ter­net tech­nol­ogy and how to achieve bet­ter com­mu­ni­ca­tion with au­di­ences.”

Kang Bing, deputy pub­lisher of China Daily, said dur­ing the open­ing cer­e­mony that ex­changes be­tween na­tions through new­me­dia have gone far be­yond the tra­di­tional method of cross-cul­tural com­mu­ni­ca­tion, en­ter­ing into a broader space, a wider range of ar­eas and a more pro­found level.

“The fo­rum will cre­ate a har­mo­nious and friendly at­mos­phere for pro­mot­ing the Belt and Road Ini­tia­tive and the Eurasian Eco­nomic Union,” Kang said.

A se­ries of panel dis­cus­sions were held the same day, with me­dia in­dus­try ex­perts from both coun­tries shar­ing opin­ions and reach­ing some agree­ment.

An­drey Kir­illov, the Bei­jing bureau chief of Rus­sian news agency ITAR-TASS, spoke of ex­pe­ri­ences dur­ing the cross­bor­der, road rally-like group in­ter­view ac­tiv­i­ties in cities on the China-Rus­sia bor­der. The in­ter­views, which were jointly con­ducted by ITARTASS and Peo­ple’s Daily in 2014 and this year, helped to build me­dia co­op­er­a­tion.

“We not only cover what we see dur­ing the trips, but also try our best to show­case lo­cal cul­tures and lo­cal lives to the two coun­tries’ au­di­ences,” Kir­illov said.

Meng Lingjuan, deputy ed­i­tor-in-chief of ce.cn, said col­lab­o­ra­tion be­tween Rus­sian and Chi­nese me­dia out­lets should be based on ma­trixed new-me­dia prod­ucts, such as au­dio con­tent de­rived from video sto­ries.

Also, the two coun­tries’ me­dia need to im­prove think tank net­works and tech­nolgy co­op­er­a­tion, Meng said. ed­i­tor-in-chief and­pres­i­dentofYouth.cn

ZHU XINGXIN / CHINA DAILY

Rep­re­sen­ta­tives share their view­points at the China-Rus­sia In­ter­net Me­dia Fo­rum in Guangzhou, Guang­dong prov­ince, on Satur­day.

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