Hooray for China in Hol­ly­wood

China Daily (USA) - - ACROSS AMERICA - By CINDY LIU in Los An­ge­les For China Daily

Wang Jian­lin’s cover por­trait in The Hol­ly­wood Re­porter says a lot about how far China has come in Tin­sel­town, ac­cord­ing to the mag­a­zine’s editor.

“It is amaz­ing the tra­jec­tory of the Chi­nese film in­dus­try in the last five years since we re­launched the mag­a­zine (The Hol­ly­wood Re­porter) in 2010,” Matt Bel­loni, ex­ec­u­tive editor of The Hol­ly­wood Re­porter, said in his open­ing re­marks on Wed­nes­day at the 2016 US China Film and TV In­dus­try Expo.

“No one at that time would ever have said that the chair­man of a Chi­nese real es­tate com­pany would be on the cover of The Hol­ly­wood Re­porter,” Bel­loni said.

The 2016 US China Film and TV In­dus­try Expo is be­ing held at the Re­gal Cin­e­mas L.A. Live in down­town Los An­ge­les and will run un­til Fri­day.

Jack Gao, vice-pres­i­dent and CEO of in­ter­na­tional in­vest­ment and busi­ness de­vel­op­ment at the Wanda Cul­tural In­dus­try Group, said on Wed­nes­day that in many as­pects China is “ac­tu­ally more ad­vanced than Hol­ly­wood and is lead­ing the trend of the film in­dus­try”.

Us­ing China’s mas­sive so­cial me­dia plat­form WeChat and many other in­ter­net-based com­mer­cial and com­mu­ni­ca­tion tools, in­clud­ing Taobao, as ex­am­ples, Gao said that Wanda is re­defin­ing mar­ket­ing in the film in­dus­try.

China’s Hol­ly­wood in­vest­ments also have ben­e­fited Los An­ge­les’ econ­omy.

“This year, the col­lab­o­ra­tion be­tween China and Hol­ly­wood has con­tin­ued with more US films and co-pro­duc­tion be­ing shown in China, along with new Chi­nese block­busters,” Kevin James, the Los An­ge­les mayor’s chief li­ai­son for film and tele­vi­sion pro­duc­tion, said in a key­note speech on Thurs­day.

“The city of Los An­ge­les has brought back $3 bil­lion in eco­nomic ac­tiv­ity,” James said. “The mayor re­cently said that bring­ing in­ter­na­tional op­por­tu­ni­ties in films means jobs and new pro­duc­tions for our lifeblood, the en­ter­tain­ment in­dus­try. We would like to turn it into the en­ter­tain­ment cap­i­tal of the world and would love to work with Chi­nese tal­ents and Chi­nese film com­pa­nies.”

“As China has be­come the sec­ond-largest en­ter­tain­ment mar­ket­place in the world, the mys­tery and magic of China’s sto­ries are reach­ing global au­di­ences on a scale never seen be­fore,” Bianca Chen, CEO of the expo, said on Wed­nes­day.

The expo fea­tured a red car­pet and awards cer­e­mony for the Golden Screen Awards on Thurs­day night. The awards were es­tab­lished this year to rec­og­nize US-China co-pro­duc­tions.

Miao Xiao­tian, the gen­eral man­ager of the China Film Co-Pro­duc­tion Corp, hosted a panel dis­cus­sion on film­mak­ing and co-pro­duc­tion in China on Thurs­day. It fea­tured top ex­ec­u­tives from Lion­s­gate, 20th Cen­tury Fox, Le Vi­sion Pic­tures USA, Phoenix Pic­tures and Alibaba Pic­tures.

Miao ex­pressed the hope that US film­mak­ers learn the stan­dards for co-pro­duc­tion in China.

“It (a film) has to in­clude Chi­nese con­tent in an or­ganic way. It can­not be just a scene in a Chi­nese city to shoot the film in,” Miao said.

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