Mi­crosoft plans to triple stores in China

China Daily (USA) - - NEWS CAPSULE -

Mi­crosoft Corp plans to triple the num­ber of its fran­chised stores in China to 400 in two years, as the United States tech gi­ant steps up ef­forts to boost the sales of its con­sumer elec­tron­ics prod­ucts.

The plan came shortly af­ter the firm un­veiled a new all-in­one desk­top per­sonal com­puter on Wed­nes­day, to tar­get cre­ative pro­fes­sion­als and con­sumers.

In the lat­est quar­ter end­ing in Septem­ber, Sur­face rev­enue hit $926 mil­lion, up 38 per­cent year-on-year. In the same time frame, the China mar­ket was also grow­ing rapidly.

Cur­rently, the firm has 115 fran­chised stores in the Chi­nese main­land and has es­tab­lished closer part­ner­ships with ma­jor re­tail chains such as Sun­ing Com­merce Group Co Ltd.

The firm is also plan­ning to open its first China Mi­crosoft store, a store owned and op­er­ated by Mi­crosoft it­self, as an in­creas­ing num­ber of con­sumers are grav­i­tated to­ward its prod­ucts. (Photo 2)

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