Microsoft plans to triple stores in China
Microsoft Corp plans to triple the number of its franchised stores in China to 400 in two years, as the United States tech giant steps up efforts to boost the sales of its consumer electronics products.
The plan came shortly after the firm unveiled a new all-inone desktop personal computer on Wednesday, to target creative professionals and consumers.
In the latest quarter ending in September, Surface revenue hit $926 million, up 38 percent year-on-year. In the same time frame, the China market was also growing rapidly.
Currently, the firm has 115 franchised stores in the Chinese mainland and has established closer partnerships with major retail chains such as Suning Commerce Group Co Ltd.
The firm is also planning to open its first China Microsoft store, a store owned and operated by Microsoft itself, as an increasing number of consumers are gravitated toward its products. (Photo 2)