LINKINGPlus sets stage for a closer-knit intl textile industry
The Chinese international garment-industry cooperation fair LINKINGPlus was held in Xiamen on Nov 6. It was believed to open the door of the Chinese garment industry for more opportunities
The main purpose of the fair — a part of the ongoing Xiamen International Fashion Week from Nov 5 to 13 — was to link the Chinese domestic market to international suppliers, brands and distributors, in order to boost industry traffic to meet costumers’ growing demand for upmarket goods.
“We don’t expect our original design manufacturers to leap into upmarket sectors in Europe in the blink of an eye. I don’t think it’s realistic. By introducing experienced foreign designers or industry managers, we can start upgrading our products,” said Chen Dapeng, vice-president of the China National Garment Association. “Some luxury brands used to be manufactured in Turkey only, then they transferred to Italy or the vice-president of the China National Garment Association, exchanges opinions with foreign designers. Czech Republic, and now they are in China.”
Facing China’s need for an industrial upgrade, experts from countries with established markets for luxury goods recognize China’s huge potential to be developed.
Francesco Fiordelli, a representative of Italian luxury brands committee Altagamma, said there is huge demand from the international medium and highend markets, but there are not enough suppliers and The 2016 Xiamen International Fashion Week kicks off on Nov 5 in the Chinese coastal city, with a grand opening featuring a fashion show and music gala. manufacturers that can meet the requirement. “I believe Chinese companies can totally fill in the gap, and I am very happy to be able to help Chinese production to upgrade to a higher level.”
A number of well-known, local Chinese brands came to the fair, such as Joeone, Xtep and Septwolves, in search of quality resources, while many international companies and designers were making their way into the Chinese market seeking profits.
During the fair, over 100 delegates from more than 10 countries gathered together to investigate the potential of the Chinese market.
Hiromi Shimazu, a Japanese designer with a personal female brand, was at the fair to find business partners.
“I’m a member of The Japan Apparel-Fashion Industry Council, and this is the first opportunity for the Chinese government to create the link with JAFIC. I’d like to meet some retailers and distributors in China and I would love to explore more,” said Hiromi.
To break into the domestic market and compete with local companies is another purpose for foreign investors to attend the fair.
Peter Ouwerkerk, the China operation manager of Hansboodt, a Dutch mannequin company, believed this event could help to promote brand awareness for their mannequin business.
“We already have big business in Xiamen selling our mannequins to high-end international brands. But we also want to expand our business with locals. It is a bit challenging because most of the Chinese brands use domestic suppliers. I hope we can contact lots of local fashion brands from Guangzhou and from Xiamen.”
For the foreign brands willing to cooperate, the China National Garment Association is also keen to help and provide a platform to link the domestic services to individuals and companies.
“We can link foreign companies to potential partners in Jinjiang or Shishi city around Xiamen, as well as many suppliers and manufacturers in Guangdong,” said Chen.
The fair has also invited leading companies in the garment industries, like Chaoroom from South Korea and Cegid from France, to hold workshops and lead discussions to share their experiences as mature businesses. Ren Xiaojin and Zhang Yi contributed to the story.
Chen Dapeng (second left),
Hiromi Shimazu, a Japanese designer, exhibits her brand at the fair and expects to find business partners.