China ‘un­af­fected’ by washer recall

China Daily (USA) - - BUSINESS - By FANFEIFEI fanfeifei@chindaily.com.cn

South Korea’s Sam­sung Elec­tron­ics Co Ltd’s lo­cal unit said onMon­day the Chi­nese mar­ket won’t be af­fected by its recall of mil­lions of wash­ing ma­chines in the United States fol­low­ing sev­eral re­ports of in­juries due to “ex­ces­sive vi­bra­tion”.

Sam­sung China said none of the re­called mod­els was sold in the Chi­nese mar­ket, adding the re­gions ex­cept the North Amer­ica mar­ket won’t be im­pacted by the recall.

The US Con­sumer Prod­uct Safety Com­mis­sion re­ported on Fri­day Sam­sung was re­call­ing 34 mod­els of topload wash­ing ma­chines man­u­fac­tured be­tween March 2011 and this year. The num­ber of af­fected ma­chines reached 2.8 mil­lion.

In the cur­rent recall, con­sumers could choose be­tween a free re­pair and a re­bate to­ward the pur­chase of a new wash­ing ma­chine from Sam­sung or other brands. Con­sumers who bought an af­fected model in the past 30 days could get a full re­fund.

The US safety com­mis­sion cited 733 re­ports of Sam­sung ma­chines that ex­pe­ri­enced ex­ces­sive vi­bra­tion and nine in­juries, in­clud­ing a bro­ken jaw and an in­jured shoul­der.

Zhou Qun, man­ag­ing direc­tor for China with re­search com­pany GfK, said: “Sam­sung’s home ap­pli­ance prod­ucts only ac­count for a small mar­ket share in Chi­nese mar­ket, com­pared with Siemens AG and Pana­sonic Corp. If it re­calls, this would have no im­pact.”

Chen Wei, a pro­fes­sor at the China Eu­rope In­ter­na­tional Busi­ness School, said the suc­ces­sive re­calls would not have a se­ri­ous im­pact on Sam­sung in the long term, how­ever, its sales will be af­fected within at least the next one to two years.

PRO­VIDED TO CHINA DAILY

Po­ten­tial buy­ers look over the Sam­sung Elec­tron­ics 9000 Se­ries washer and dryer dur­ing the 2014 In­ter­na­tional Con­sumer Elec­tron­ics Show in Las Ve­gas, Nevada.

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