CEOs talk about their op­er­a­tions, plans in China mar­ket

China Daily (USA) - - BUSINESS -

‘We’re plan­ning Mediter­ranean-style va­ca­tions’

Gianni Ono­rato, CEO, MSC Cruises

As one of the ma­jor cruise lines, MSC has a dom­i­nant mar­ket share in Eu­rope, South Amer­ica and South Africa. We have been op­er­at­ing in the Caribbean and the Mediter­ranean for a long time.

In 2010, MSC en­tered the China mar­ket. Since then, we have served about 25,000 Chi­nese pas­sen­gers ev­ery year. In 2018, the com­pany plans to launch its flag­ship cruise in China, and of­fer tours to pop­u­lar des­ti­na­tions in­clud­ing China, Ja­pan and South Korea.

We are ac­tively propos­ing Mediter­ranean-style va­ca­tions to Chi­nese tourists. On­board our ships, we of­fer French, Ital­ian and Span­ish cui­sine. The ships of­fer a taste of the Mediter­ranean.

Chi­nese trav­el­ers don’t have to travel far and take flights to Eu­rope, but they will be able to ex­pe­ri­ence Mediter­ranean style on our ships. ‘Joy, de­signed for Chi­nese, from next year’

Frank Del Rio, CEO, Nor­we­gian Cruise LineHold­ings Ltd

Nor­we­gian Cruise Line Hold­ings Ltd, a Ber­mu­dian cruise com­pany that en­tered China last year, plans to sharpen its fo­cus on the grow­ing China mar­ket.

In the next six months, we will use four of our ships to bring more than 7,000 trav­el­ers from all over the world to Chi­nese port cities, in­clud­ing Hong Kong, Xi­a­men, Shang­hai, Dalian and Tian­jin.

The year 2017 will be a mile­stone for Nor­we­gian. Our cruise ship named Joy, which is specif­i­cally de­signed forChi­nese pas­sen­gers to travel abroad, will start its trips in China next year. Be­sides, we are mak­ing de­tailed plans to bring more iconic ships to the China mar­ket.

Fea­tur­ing Chi­nese el­e­ments, the Joy will of­fer ser­vices cus­tom­ized for Chi­nese pas­sen­gers. It will be equipped with 28 restau­rants that serve var­i­ous cuisines. ‘Nowis the best time for do­mes­tic cruises to grow’

Fan Min, CEO, Sky Sea Cruise Line and vice-chair­man of Ctrip

Sky Sea Cruise Line, a Chi­nese cruise com­pany with in­vestors in­clud­ing Chi­nese on­line travel agency Ct rip. com In­ter­na­tional Ltd and Miami-based Royal Caribbean Cruises Ltd, is plan­ning to launch a sec­ond ship for its China op­er­a­tions.

Agrow­ing num­ber of in­ter­na­tional cruise brands are en­ter­ing China, and they will push for­ward the de­vel­op­ment of China’s cruise in­dus­try.

Mean­while, the China mar­ket needs brands that can com­bine lo­cal fea­tures and in­ter­na­tional el­e­ments. Those types of cruise com­pa­nies are ex­pected to be very com­pet­i­tive in the Chi­nese cruise econ­omy.

Now, it’s the best time for do­mes­tic cruise com­pa­nies like us to grow, as the mar­ket is ma­ture. We have lo­cal teams that know about the China mar­ket and Chi­nese pas­sen­gers bet­ter. ‘Our new pack­ages will go be­yond shop­ping’

Wei Tao, CEO, Di­a­mond Cruise In­ter­na­tional Co Ltd

Chi­nese cruise com­pany Di­a­mond Cruise In­ter­na­tional Co Ltd, whose main cus­tomers come from Shang­hai, and Jiangsu, Zhe­jiang and Jiangxi prov­inces, plans to ex­pand its busi­ness in sec­ond- and third-tier cities, and pro­vide more pack­ages that in­clude cruise, flight and train trips to in­land res­i­dents.

In ad­di­tion to the pop­u­lar routes orig­i­nat­ing in China to Ja­pan and South Korea, the com­pany plans to launch some cruise trips from Ja­pan to Shang­hai for trav­el­ers from Kyushu andHon­shu.

We have de­signed more di­verse and unique on­shore ex­cur­sions to en­rich the cur­rent choices that mainly fo­cus on shop­ping. The high-end po­si­tion­ing of ser­vices and cus­tomer ex­pe­ri­ences of cruise trips would mean that we won’t launch low-price pack­ages. ‘From April, ships will sail the whole year round’

Mo Xingcui, Asian CEO, Costa Crociere SpA

Costa Crociere SpA, a cruise liner head­quar­tered in Italy and a sub-brand of Car­ni­val Corp & Plc, was the first in­ter­na­tional cruise line that en­tered the China mar­ket in 2006. The com­pany now op­er­ates sev­eral routes from Shang­hai to Ja­pan and South Korea

We’ve been fo­cus­ing on ex­pand­ing the cruise mar­ket in China, and we are glad to see that an in­creas­ing num­ber of Chi­nese pas­sen­gers have be­come fans of cruise trips af­ter their first-time ex­pe­ri­ence with our ships. Start­ing from April, we will launch our

AIDA­bella cruise ship in Shang­hai, our fifth ship in the Asian mar­ket, and it will op­er­ate full-time for the whole year round. As part of our ex­pan­sion strate­gies, the new ship is ex­pected to push for­ward our busi­ness in the fast-grow­ing Chi­nese cruise mar­ket.

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