CEOs talk about their operations, plans in China market
‘We’re planning Mediterranean-style vacations’
Gianni Onorato, CEO, MSC Cruises
As one of the major cruise lines, MSC has a dominant market share in Europe, South America and South Africa. We have been operating in the Caribbean and the Mediterranean for a long time.
In 2010, MSC entered the China market. Since then, we have served about 25,000 Chinese passengers every year. In 2018, the company plans to launch its flagship cruise in China, and offer tours to popular destinations including China, Japan and South Korea.
We are actively proposing Mediterranean-style vacations to Chinese tourists. Onboard our ships, we offer French, Italian and Spanish cuisine. The ships offer a taste of the Mediterranean.
Chinese travelers don’t have to travel far and take flights to Europe, but they will be able to experience Mediterranean style on our ships. ‘Joy, designed for Chinese, from next year’
Frank Del Rio, CEO, Norwegian Cruise LineHoldings Ltd
Norwegian Cruise Line Holdings Ltd, a Bermudian cruise company that entered China last year, plans to sharpen its focus on the growing China market.
In the next six months, we will use four of our ships to bring more than 7,000 travelers from all over the world to Chinese port cities, including Hong Kong, Xiamen, Shanghai, Dalian and Tianjin.
The year 2017 will be a milestone for Norwegian. Our cruise ship named Joy, which is specifically designed forChinese passengers to travel abroad, will start its trips in China next year. Besides, we are making detailed plans to bring more iconic ships to the China market.
Featuring Chinese elements, the Joy will offer services customized for Chinese passengers. It will be equipped with 28 restaurants that serve various cuisines. ‘Nowis the best time for domestic cruises to grow’
Fan Min, CEO, Sky Sea Cruise Line and vice-chairman of Ctrip
Sky Sea Cruise Line, a Chinese cruise company with investors including Chinese online travel agency Ct rip. com International Ltd and Miami-based Royal Caribbean Cruises Ltd, is planning to launch a second ship for its China operations.
Agrowing number of international cruise brands are entering China, and they will push forward the development of China’s cruise industry.
Meanwhile, the China market needs brands that can combine local features and international elements. Those types of cruise companies are expected to be very competitive in the Chinese cruise economy.
Now, it’s the best time for domestic cruise companies like us to grow, as the market is mature. We have local teams that know about the China market and Chinese passengers better. ‘Our new packages will go beyond shopping’
Wei Tao, CEO, Diamond Cruise International Co Ltd
Chinese cruise company Diamond Cruise International Co Ltd, whose main customers come from Shanghai, and Jiangsu, Zhejiang and Jiangxi provinces, plans to expand its business in second- and third-tier cities, and provide more packages that include cruise, flight and train trips to inland residents.
In addition to the popular routes originating in China to Japan and South Korea, the company plans to launch some cruise trips from Japan to Shanghai for travelers from Kyushu andHonshu.
We have designed more diverse and unique onshore excursions to enrich the current choices that mainly focus on shopping. The high-end positioning of services and customer experiences of cruise trips would mean that we won’t launch low-price packages. ‘From April, ships will sail the whole year round’
Mo Xingcui, Asian CEO, Costa Crociere SpA
Costa Crociere SpA, a cruise liner headquartered in Italy and a sub-brand of Carnival Corp & Plc, was the first international cruise line that entered the China market in 2006. The company now operates several routes from Shanghai to Japan and South Korea
We’ve been focusing on expanding the cruise market in China, and we are glad to see that an increasing number of Chinese passengers have become fans of cruise trips after their first-time experience with our ships. Starting from April, we will launch our
AIDAbella cruise ship in Shanghai, our fifth ship in the Asian market, and it will operate full-time for the whole year round. As part of our expansion strategies, the new ship is expected to push forward our business in the fast-growing Chinese cruise market.