YTO fully pre­pared for Sin­gles Day frenzy

De­liv­ery gi­ant beefs up op­er­a­tions ahead of shop­ping fes­ti­val with record parcels ex­pected

China Daily (USA) - - BUSINESS | FOCUS - ByWANG YING in Shang­hai wang_y­ing@chi­nadaily.com.cn

YTO Ex­press (Lo­gis­tics) Co Ltd is ready to test some se­cret weapons dur­ing the up­com­ing Sin­gles Day shop­ping fes­ti­val, when it is set to de­liver up to 150 mil­lion pack­ages.

Listed on the A-share mar­ket in late Oc­to­ber, Shang­haibased YTO is gear­ing up to mo­bi­lize more than 500,000 staff, over 8,000 ve­hi­cles, air­craft, and dozens of added and ex­panded tran­sit cen­ters, and has leased 50,000 square me­ters more ware­house space to en­sure its de­liv­er­ies are timely and fast.

One of its new weapons is a self-de­vel­oped app called Xingzhe (walker), which is in­stalled on 98 per­cent of YTO’s couri­ers’ smart­phones, pro­vid­ing solid sup­port for the de­liv­er­ies rang­ing from pick­ing up, tak­ing or­ders and sign­ing in.

As the first smart­phone app de­signed es­pe­cially for couri­ers, Xingzhe can quickly re­spond to cus­tomers’ re­quire­ments, en­hance couri­ers’ ef­fi­ciency, and pro­vide a bet­ter cus­tomer ex­pe­ri­ence with less wait­ing time.

“Through this spe­cial app, which also has the func­tion of map nav­i­ga­tion, all the or­ders will be re­or­ga­nized ac­cord­ing to dis­tance and planned routes,” said Tang Zi­jie from the information cen­ter ofYTO.

Backed by a pow­er­ful sys­tem plat­form, the app can han­dle up to 10 mil­lion or­ders on a daily ba­sis in a re­cent test, with daily vis­its reach­ing 100 mil­lion.

Ac­cord­ing to Tang, de­liv­ery or­ders can either come in pa­per or elec­tronic form, and the e-ver­sion can be printed by a blue­tooth printer.

“Last but not least, cus­tomers can pay the de­liv­ery fee through their mo­bile phone if they let couri­ers scan their pay­ment code,” Tang added.

YTO’s smart mon­i­tor­ing sys­tem, or op­er­a­tional man­age­ment sys­tem and cen­ter mon­i­tor­ing sys­tem, will keep an eye on all on-the-spot op­er­a­tions and track the ba­sic information of their ve­hi­cles. The sys­tem en­ables the lo­gis­tics com­pany to con­stantly up­date its de­liv­ery information to make ad­just­ments ac­cord­ingly, said Wang Yong, se­nior di­rec­tor of YTO’s op­er­a­tion cen­ter.

“The smart sys­tem will not only raise the ef­fi­ciency of de­liv­er­ies, but also make the in­dus­try greener as it will de­sign the short­est route to cut fuel con­sump­tion,” said Xiang Feng, CEO of YTO.

“The green­est part of the in­dus­try is in the last kilo­me­ter to the des­ti­na­tion, which is de­liv­ered by elec­tric mo­tor tri­cy­cle. We have done a rough cal­cu­la­tion on this, find­ing that mo­tor tri­cy­cles alone can help cut car­bon emis­sions by more than 3 mil­lion met­ric tons each year. For YTO, the to­tal fig­ure is at least 400,000 tons,” Xiang said.

YTO was founded in 2000 by YuWei­jiao, and in 16 years, he de­vel­oped his small courier firm into an ex­press em­pire, the largest ex­press de­liv­ery com­pany in China and the first to be listeda­mong­do­mes­tic couri­ers.

The smart sys­tem will not only raise the ef­fi­ciency of de­liv­er­ies, but also make the in­dus­try greener ...”

chief ex­ec­u­tive of­fi­cer of YTO Ex­press (Lo­gis­tics) Co Ltd

Xiang Feng,

an­nual amount of car­bon emis­sions that are cut by the use of tri­cy­cles in the courier in­dus­try

WANG BIAO / FOR CHINA DAILY

Xu Wenwu, a courier, car­ries pack­ages at a sort­ing fa­cil­ity of STO Ex­press Ltd in Fuyang, Anhui province, dur­ing the Nov 11 shop­ping fes­ti­val last year.

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