Toy Story Land of­fers a world of dreams

China Daily (USA) - - BUSINESS - By YU RAN in Shang­hai yu­ran@chi­

Woody, Buzz and all their Toy Story friends will soon ap­pear at Shang­hai Dis­ney Re­sort with the open­ing of its sev­enth theme land in 2018.

Two share­hold­ers in the joint ven­ture, the Walt Dis­ney Com­pany and the Shang­hai Shendi Group, re­cently broke ground on­the newtheme­land, in a sign of their con­fi­dence in the grow­ing con­sumer de­mand for themed en­ter­tain­ment in China, and as a clear sign of the early suc­cess of Shang­hai Dis­ney Re­sort.

“We’re demon­strat­ing our con­fi­dence by break­ing ground on the new Toy Story Land that will be both au­then­ti­cally Dis­ney and dis­tinctly Chi­nese, de­light­ing our guests for years to come,” said Bob Chapek, chair­man ofWalt Dis­ney Parks and Re­sorts.

As the part of the ac­cel­er­ated ex­pan­sion plan for the first phase of the theme park, the new Toy Story Land will al­low guests to en­ter the back­yard of Andy, the boy from the movies, and feel as if they’ve shrunk to the size of fa­vorite Toy Story toys.

Ac­cord­ing to the re­sort, char­ac­ters and sto­ries from the Toy Story fran­chise have strongly res­onated with Chi­nese guests. The Buzz Lightyear Planet Res­cue at­trac­tion, a guest fa­vorite, fea­tures the most ad­vanced Buzz Lightyear tar­get­ing sys­tem at any Dis­ney Park in the world.

The Dis­ney’s sixth world­wide theme park and the first in the Chi­nese main­land of­fi­cially opened to the pub­lic on June 16.

The re­sort has wel­comed more than 1 mil­lion visi­tors and had a ho­tel room oc­cu­pancy rate of 95 per­cent by July 2, ac­cord­ing to the third quar­ter fis­cal re­port re­leased in early Au­gust.

The quar­terly earn­ings of the Walt Dis­ney Com­pany were $2.6 bil­lion for its third fis­cal quar­ter, an in­crease of $114 mil­lion year-on-year.

The op­er­at­ing rev­enue of its theme parks and re­sorts grew 6 per­cent yearly to $4.38 bil­lion. been their

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