Buy­ers in UK join on­line shop­ping bo­nanza

China Daily (USA) - - IN DEPTH - By BO LE­UNG in Lon­don bole­ung@chi­nadai­

Shop­pers in Britain are tak­ing ad­van­tage of the an­nual Sin­gles Day shop­ping ex­trav­a­ganza.

What started out as an an­tiValen­tine’s Day event is now bet­ter known as an op­por­tu­nity for mas­sive re­tail ther­apy.

And it is not just lim­ited to bach­e­lors and bach­e­lorettes, or to cus­tomers in China. Bar­gain hunters in Britain were also tak­ing ad­van­tage as mid­night in Bei­jing — 4PM Lon­don time on Thurs­day — marked the start of the Nov 11 shop­ping bo­nanza.

Fingers hover over “buy” but­tons as con­sumers head on­line to the Tmall and Taobao plat­forms, click­ing for huge dis­counts on goods some had waited un­til the day to buy.

Jane Yang, a 24-year-old stu­dent in Lon­don, started brows­ing a few days ago. To make sure she gets the best deals, she had al­ready put sev­eral items in her vir­tual shop­ping bas­ket ready to pur­chase.

Her list in­cluded bags and dresses and some kitchen uten­sils for her mother.

“I’ve spent around 1,500 yuan ($220) so far and the best thing about buy­ing from the United King­dom is that I don’t have to stay up till mid­night for the start of the event,” said Yang.

Also ready for her shop­ping spree was Yeomy Choi, a 25-year-old stu­dent study­ing at Univer­sity Col­lege Lon­don. She had her eyes on a pair of Beats ear­phones. “The ear­phones were around 60 pounds ($75). In the shops they would have cost about 200 pounds.”

But she did not plan to go too crazy with her shop­ping. “I’m just go­ing to have a look on the day for bar­gain items, but I also need to watch my money and not spend too much.”

Duanuo Wong, 23, in Coven­try, was spend­ing around 200 to 300 pounds on beauty and makeup prod­ucts and said she was sav­ing about 20 per­cent.

But not ev­ery­one was so caught up in the event. Emily Siu from Hong Kong is in Lon­don for work, and only planned to buy two items of cloth­ing.

“I tend to go over­board on 11/11 be­cause I think ev­ery­thing is so cheap, but then I don’t end up us­ing most of the items I buy, so I’ll try and save some money this year.”

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