US is­sues Year of Rooster Lucky Money

China Daily (USA) - - FRONT PAGE - By CHEN WEI­HUA in Wash­ing­ton chen­wei­hua@chi­nadai­lyusa.com

The Chi­nese Lu­nar New Year is still more than two months away, but the Bureau of En­grav­ing and Print­ing (BEP) un­der the US Trea­sury De­part­ment is ready to re­lease its Year of the Rooster 2017 Lucky Money.

The rooster is one of 12 zo­diac signs as­so­ci­ated with the Chi­nese Lu­nar Cal­en­dar. The Year of the Rooster 2017 edi­tion, part of BEP’s Lucky Money Col­lec­tion started 16 years ago, is de­signed with dec­o­ra­tive Chi­nese sym­bol­ism and pack­aged in a sym­bolic red folder with em­bossed gold foil.

The prod­uct fea­tures an un­cir­cu­lated, $1 Fed­eral Re­serve note with a se­rial num­ber be­gin­ning with “8888”. The num­ber “8” is re­garded as a lucky num­ber in Chi­nese cul­ture.

“Ben­jamin Franklin, who is fea­tured on our $100 bill, was a rooster. He was hard­work­ing, resourceful, coura­geous and tal­ented,” said BEP Di­rec­tor Leonard Oli­jar, re­flect­ing on some of the fea­tures Chi­nese as­so­ciate with the Year of the Rooster.

“He was talk­a­tive, out­spo­ken, hon­est and loyal,” Oli­jar said.

The rooster oc­cu­pies the 10th po­si­tion in the Chi­nese Zo­diac cy­cle. The up­com­ing Year of the Rooster starts on Jan 28, 2017, and the cel­e­bra­tion usu­ally lasts 15 days un­til the Lantern Fes­ti­val on Feb 11.

Oli­jar de­scribed the Year of the Rooster 2017 prod­uct as a con­tin­u­a­tion of the bureau’s highly suc­cess­ful Lucky Money Col­lec­tion. It is the fourth is­sue from BEP’s se­cond gen­er­a­tion

Lucky Money Lu­nar Cal­en­dar prod­uct line. In to­tal, BEP has re­leased 28 prod­ucts and sold more than 1.8 mil­lion items from this col­lec­tion.

The prod­ucts go on sale Wed­nes­day. BEP is of­fer­ing 88,888 Year of the Rooster 2017 prod­ucts. They cost just $5.95 each when buy­ing fewer than 50. Bulk buy­ers will get a dis­count. On­line and tele­phone or­ders are avail­able in ad­di­tion to the bureau’s gift shop in Wash­ing­ton and in Fort Worth, Texas. So far, it is the only lucky money BEP has is­sued, and

The Chi­nese New Year is a very sig­nif­i­cant cel­e­bra­tion across a num­ber of cities through­out the United States.” Leonard Oli­jar, di­rec­tor, US Bureau of En­grav­ing and Print­ing

there have been no other coun­tries con­tact­ing the BEP for sim­i­lar prod­ucts.

“The Chi­nese New Year is a very sig­nif­i­cant cel­e­bra­tion across a num­ber of cities through­out the United States,” Oli­jar said.

CHEN WEI­HUA / CHINA DAILY

Leonard Oli­jar, di­rec­tor of the Bureau of En­grav­ing and Print­ing un­der the US Trea­sury De­part­ment, holds a Year of the Rooster 2017 Lucky Money at a press con­fer­ence on Tues­day. The prod­uct will go on sale Wed­nes­day.

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