Ex­perts: Web has a key role in pro­mot­ing Chi­nese cul­ture

China Daily (USA) - - LIFE / PEOPLE - By HOULIQIANG and ZHANG XINGJIAN in­Wuzhen, Zhe­jiang houliqiang@chi­nadaily.com.cn

Ex­perts called for the en­hanc­ing of the role of on­line plat­forms in spread­ing Chi­nese cul­ture at an in­ter­net cul­tural fo­rum held dur­ing the third World In­ter­net Con­fer­ence in­Wuzhen on Thurs­day.

The third World In­ter­net Con­fer­ence In­ter­net Cul­ture Fo­rum brought to­gether 18 of­fi­cials, en­trepreneurs, schol­ars, re­searchers and writ­ers for in-depth dis­cus­sions on cul­tural de­vel­op­ment in­ter­net age.

Xiang Zhaolun, vice-min­is­ter of cul­ture, ad­dressed the open­ing cer­e­mony and said the WIC has be­come a key an­nual event and the In­ter­net Cul­ture Fo­rum, as an in­te­gral part of the WIC, aims to strengthen cy­ber co­op­er­a­tion and pro­mote cul­tural ex­changes.

“The Min­istry of Cul­ture has at­tached great im­por­tance to the fo­rum by mak­ing elab­o­rate prepa­ra­tions in ad­vance. Also, we, to­gether with other Chi­nese and for­eign guests, in the Barry Sw­er­sky, are look­ing for­ward to build­ing the fo­rum into a qual­i­fied and high-level plat­form,” Xiang said.

Pro­mot­ing Chi­nese cul­ture via on­line plat­forms is one of the key top­ics at the fo­rum.

Barry Sw­er­sky, a re­searcher from the Cen­ter for Strate­gic Stud­ies at Tel Aviv Univer­sity in Is­rael, said: “Chi­nese cul­ture and val­ues are in­her­ently at­trac­tive. The prob­lem is ar­tic­u­lat­ing them well, con­vey­ing them in the right way, mak­ing sure they are well pre­sented and de­liv­ered in an en­tic­ing man­ner. In other words the prod­uct ex­ists. How to bring it to the at­ten­tion of au­di­ences abroad?”

Sw­er­sky said the in­ter­net was an ex­cel­lent plat­form to draw at­ten­tion to Chi­nese cul­ture.

He sug­gested “set­ting up a small work­ing group with the ac­tive par­tic­i­pa­tion of the Min­istry of Cul­ture to dis­cuss, in­ves­ti­gate and ex­am­ine what is done in­ter­na­tion­ally and what can and should be done re­gard­ing Chi­nese cul­ture”.

“As we move for­ward China can also con­sider cre­at­ing a China Cul­tural Net or even an Asian Cul­ture Net. The stan­dard must be high. Mar­ket­ing should be in­tel­li­gent and sen­si­tive,” he said, re­fer­ring to sev­eral web­sites that have been do­ing well in on­line cul­tural pro­mo­tion.

Agreed by Vic­tor Koo, chair­man of AlibabaDig­i­tal Me­dia & En­ter­tain­ment Strat­egy and In­vest­ment Com­mit­tee, who also said in­ter­net cul­ture has “nat­u­ral ad­van­tages” in in­ter­na­tional com­mu­ni­ca­tion.

He fur­ther said there will be pros­per­ity in the de­vel­op­ment of in­ter­net cul­tural and en­ter­tain­ment in­dus­try.

Hosted by the Min­istry of Cul­ture, the fo­rum was or­ga­nized by the China Daily web­site and China Arts and En­ter­tain­ment Group. It in­cluded two panel dis­cus­sions en­ti­tled “En­hanc­ing Peo­ple-toPeo­ple Ex­changes, Pro­mot­ing Mu­tual Learn­ing Among Civ­i­liza­tions” and“Push­ing forBet­ter Cy­ber­cul­ture”.

China can also con­sider cre­at­ing a China Cul­tural Net or even an Asian Cul­ture net. The stan­dard must be high. Mar­ket­ing should be in­tel­li­gent and sen­si­tive.” re­searcher from the Cen­ter for Strate­gic Stud­ies at Tel Aviv Univer­sity in Is­rael

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