GreatWall Club bets on po­ten­tial in In­dia

China Daily (USA) - - BUSINESS - By JING SHUIYU jing­shuiyu@chi­nadaily.com.cn

GreatWall Club Inc, the com­pany be­hind the Global Mo­bile In­ter­net Con­fer­ence, is ramp­ing up re­sources to help in­ter­net com­pa­nies to en­ter In­dia, bet­ting big on the po­ten­tial mar­ket.

The Bei­jing-based com­pany held theGMICin Ban­ga­lore, In­diaonNov 16 and 17. The event, themedMo­bile In­fin­ity, at­tracted 66 ex­hibitors, over 6000 at­ten­dees in the mo­bile in­ter­net in­dus­try, and 229 me­dia rep­re­sen­ta­tives, the com­pany said.

Com­pany Co-CEO Hao Yi said: “the plat­form aims to con­nect mo­bile in­dus­try lead­ers around the globe and fa­cil­i­tate their lo­cal­iza­tion in the In­dian mar­ket.”

It brought to­gether high-end mem­ber com­pa­nies, like Chi­nese tech gi­ants Baidu Inc and Alibaba Group Hold­ing Ltd, and shared global re­sources in the cut­ting-edge mo­bile tech­nolo­gies, he added.

In­dia has be­come a sought-af­ter place in re­cent years. An in­creas­ing num­ber of Chi­nese in­ter­net com­pa­nies are re­port­edly head­ing for the mar­ket, pin­ning high hopes on the mo­bile busi­ness there.

China’s out­bound in­vest­ment in In­dia was fore­casted to reach a min­i­mum of $5 bil­lion from 2015 to 2018, a more than four­fold gain in the cu­mu­la­tive in­vest­ment value in the past 15 years from 2000, Min­istry of Com­merce re­search fel­low Xu Chang­wen wrote in a re­search note.

Baidu Inc, af­ter set­ting up an of­fice in the out­skirts of the In­dian cap­i­tal of New Delhi last year, will con­tinue to work on its mo­bile-ad­ver­tis­ing DU Ad Plat­form to meet the lo­cals’ needs, said LiWeilin, Baidu’s head of global mar­ket­ing.

He found that a part­ner­ship with Great Wall Club Inc had played an im­por­tant role in ac­cess­ing the In­dian mar­ket.

“GWC is a great part­ner, very knowl­edge­able about Baidu’s in­ter­na­tional strat­egy and the In­dian mar­ket. And it is al­ways ready to

GWC is ... al­ways ready to of­fer a tai­lored ser­vice to fa­cil­i­tate our lo­cal­iza­tion there.” Baidu’s head of global mar­ket­ing

LiWeilin, of­fer a tai­lored ser­vice to fa­cil­i­tate our lo­cal­iza­tion there,” Li added.

In­dia be­came the world’s sec­ond big­gest mo­bile in­ter­net­mar­ket af­ter China, as its mo­bile in­ter­net users in­creased to 325 mil­lion, ac­cord­ing to data compiled by the Bei­jing­based de­vel­oper SHAREitTech­nolo­gies Co Ltd.

Data in­di­cates the mar­ket still has plenty of room for growth. For in­stance, the amount of smart­phone ship­ments was fore­casted to top 369 mil­lion in 2018, up 24.66 per­cent from 2015.

Dozen­sof bar­ri­ers, how­ever, stand in the way -- beyond the ob­vi­ous cul­tural bar­ri­ers of the In­dian mar­ket.

Kika Tech Inc, a Bei­jing-based in­put method de­vel­oper, has been put­ting great ef­forts into ex­pand­ing its off­line re­tail­ing pres­ence, en­sur­ing sys­tem com­pat­i­bil­ity and build­ing lo­cal net­works, said its vice pres­i­dent and head of op­er­a­tions and growth, Ma Xue­feng.

“Through the con­fer­ence, we hope to pro­mote our brands across the whole coun­try, and build a closer re­la­tion­ship with lo­cal smart­phone ven­dors and tele­com car­ri­ers, as well as other Chi­nese coun­ter­parts,” Ma said.

The com­pany started to make in­roads into In­dia in the mid­dle of the year. Ma said Kika reached mil­lions of daily ac­tive users on av­er­age in In­dia, and the num­ber is pro­jected to ex­ceed tens of mil­lions in 2017.

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