Weibo Weibo re­po­si­tions re­po­si­tions it­self it­self as as wide-rang­ing wide-rang­ing plat­form plat­form

China Daily (USA) - - BUSINESS - By By MENG MENGJING JING in­Wuzhen,in Wuzhen, Zhe­jiang Zhe­jiang mengjing@chi­nadaily.com.cn mengjing@chi­nadaily.com.cn

Weibo,Weibo, which­which is is of­ten of­ten called called China’sChina’s home­grown­home­grown ver­sion­ver­sion of of Twit­ter, Twit­ter, is is no no longer­longer sat­is­fied­sat­is­fied with­with just just tweet­ing. tweet­ing.

As As part part of of Chi­nese Chi­nese in­ter­net in­ter­net com­pa­ny­company Sina Sina Corp, Corp, Weibo Weibo Corp Cor­pis po­si­tioningis po­si­tionin­git­self as it­selfa com­bi­na­tionas a com­bi­na­tionof Twit­ter,of Twit­ter, In­sta­gram In­sta­gram and YouTube and in YouTube­order to in gear or­derup it­sto gear de­vel­op­mentup its de­vel­op­men­tas a “so­cial me­di­aas a “so­cial plat­form”, media said plat­form”,the com­pany’ssaid the top com­pany’sex­ec­u­tive. top ex­ec­u­tive.

CharlesCharles Chao, Chao, chief chief ex­ec­u­tive­ex­ec­u­tive of­fi­cer of­fi­cerof Si­naof Sina and and chair­man­chair­man of Weibo, ofWeibo,said that said “apart­that “apart from from be­ing beinga real-timea real-time in­for­ma­tion­in­for­ma­tion net­work, net­workWeibo is also Weibo equippedis also ad­just­ments it made in the process of repo­si­tion­ing its strat­egy. “The next move is to fo­cus on con­nect­ing peo­ple and con­tent. We will build a vig­or­ous ecosys­tem that can at­tract more peo­ple from var­i­ous back­grounds,” he said to China Daily at the side­lines of the third World In­ter­net Con­fer­ence, which ended on Fri­day in Wuzhen, Zhe­jiang prov­ince. CEO of Sina Corp and Launched chair­man of in Weibo China Corp about seven years ago, Weibo for a time was the leader in China’s cy­berspace­with the fea­tures un­til of its so­cial thun­der net­work­ing was stolen sys­tems”.by WeChat, an in­stant Chao said mes­sag­ingthe ma­jor rea­son­app launched­for Weibo’s by Ten­cen­tHold­ingsrapid growth in Lt­dthe in past 2011 year was the string of

Charles Chao,

ad­just­ments it made in the process of repo­si­tion­ing its strat­egy. “The next move is to fo­cus on con­nect­ing peo­ple and con­tent. We will build a vig­or­ous ecosys­tem that can at­tract more peo­ple from var­i­ous back­grounds,” he said to China Daily at the side­lines of the third World In­ter­net Con­fer­ence, which ended on Fri­day in Wuzhen, Zhe­jiang prov­ince.

Launched in China about seven years ago, Weibo once led China’s cy­berspace un­til its thun­der was stolen by WeChat, an in­stant mes­sag­ing app them launchedto demon­strateby Ten­cent ful­ly­who Hold­ings theyLtd in are 2011. via text-based tweets, self-gen­er­at­edBut, Weibo’s videos chang­ing and strat­e­gyeven live-stream­ing­has pushed it to the top again

Charles Chao,

China. thanks Its to growthits ef­fort rate to was at­tract79 per­centy­oung peo­ple year-on-year,and users thein small­er­most rapid cities.of It the al­low­stop 10 them apps to listed demon­strate by the re­search­fully who firm. they are via text-basedChao said tweets, that self-gen­er­at­edWeibo is more videos and open even com­pared live-stream­ing. with WeChat Sta­tis­tics be­cause from its data so­cial re­search­net­work­ing firm QuestMo­bile­fea­tures are shownot con­strained that Weibo had to 390 close mil­lion friends. monthly“It gives ac­tive each users ac­countin Septem­ber,— in­di­vid­u­als, rank­ing fourth su­per­stars,of all apps web in celebri­ties China. Its growth and rate in­sti­tuteswas 79 per­cent— op­por­tu­ni­tiesyear-on-year, to the demon­strate­most rapid theirof the view­stop 10 and apps their listed ca­pa­bil­i­ties,by the re­searchto set firm.up a busi­ness and to spread Chao in­for­ma­tion­said that Weibo an­dis more­con­tent open to com­pareda much broad­er­with WeChatau­di­ence,” be­cause he its said. so­cial net­work­ing fea­tures“That is are the not magic con­strained­ofWeibo. It to is closea won­der­land­friends. “It that gives­can ma­keeach ac­counta no­body — into in­di­vid­u­als,a some­act­ing su­per­stars, with web fol­low­ers celebri­tieson Weibo, and in­sti­tutesa for­mer — mag­a­zine op­por­tu­ni­ties model to known demon­strateas Zhang their viewsDayi and­has be­cometheir ca­pa­bil­i­ties,an on­line to sen­sa­tion.set up a Zhang’s busi­ness fame­and to in spreadthe vir­tual in­for­ma­tion world helpedand con­tenther set to a a record much of broader sell­ing au­di­ence,”20 mil­lionhe said. yuan ($2.9 “That mil­lion)is the magic worth of of Weibo. clothes It on­lineis a won­der­land­within two that hours.can make a no­body“We into will a some­body,keep makingas long ef­fort­sas they to have em­pow­er­tal­ent,” he our added. users,” he Chao said. dis­cussedIn the on­linethe rise celebri­tyof the sec­tor­web celebrityalone, Weibo econ­o­myis workingon Weibo with as morean ex­am­ple.than 300By in­ter­act­ing­mul­ti­chan­nel with fol­low­ers net­works on to Weibo, help a on­line for­mer mag­a­zine celebri­ties model gain known­fans, boostas Zhang in­flu­enceDayi has and be­come­speed up an mon­e­ti­za­tion.on­line sen­sa­tion.

Chao“We will said keepit in­vested mak­ing in ef­fortscom­pa­nies to em­pow­erthat can our bring users,” syn­ergy Chao with said. Weibo For ex­am­ple the

We will keep mak­ing ef­forts to em­power our users.” We will keep mak­ing ef­forts to em­power our users.” CEO of Sina Corp and chair­man ofWeibo Corp

CHEN LI­JIE / FOR CHINA DAILY

Ac­tress An­ge­lababy at­tends a smart­phone launch cer­e­mony of Meitu Inc, a de­vel­oper of photo touch-up apps, in Xi­a­men, Fu­jian prov­ince.

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