Weibo Weibo repositions repositions itself itself as as wide-ranging wide-ranging platform platform
Weibo,Weibo, whichwhich is is often often called called China’sChina’s homegrownhomegrown versionversion of of Twitter, Twitter, is is no no longerlonger satisfiedsatisfied withwith just just tweeting. tweeting.
As As part part of of Chinese Chinese internet internet companycompany Sina Sina Corp, Corp, Weibo Weibo Corp Corpis positioningis positioningitself as itselfa combinationas a combinationof Twitter,of Twitter, Instagram Instagram and YouTube and in YouTubeorder to in gear orderup itsto gear developmentup its developmentas a “social mediaas a “social platform”, media said platform”,the company’ssaid the top company’sexecutive. top executive.
CharlesCharles Chao, Chao, chief chief executiveexecutive officer officerof Sinaof Sina and and chairmanchairman of Weibo, ofWeibo,said that said “apartthat “apart from from being beinga real-timea real-time informationinformation network, networkWeibo is also Weibo equippedis also adjustments it made in the process of repositioning its strategy. “The next move is to focus on connecting people and content. We will build a vigorous ecosystem that can attract more people from various backgrounds,” he said to China Daily at the sidelines of the third World Internet Conference, which ended on Friday in Wuzhen, Zhejiang province. CEO of Sina Corp and Launched chairman of in Weibo China Corp about seven years ago, Weibo for a time was the leader in China’s cyberspacewith the features until of its social thunder networking was stolen systems”.by WeChat, an instant Chao said messagingthe major reasonapp launchedfor Weibo’s by TencentHoldingsrapid growth in Ltdthe in past 2011 year was the string of
adjustments it made in the process of repositioning its strategy. “The next move is to focus on connecting people and content. We will build a vigorous ecosystem that can attract more people from various backgrounds,” he said to China Daily at the sidelines of the third World Internet Conference, which ended on Friday in Wuzhen, Zhejiang province.
Launched in China about seven years ago, Weibo once led China’s cyberspace until its thunder was stolen by WeChat, an instant messaging app them launchedto demonstrateby Tencent fullywho Holdings theyLtd in are 2011. via text-based tweets, self-generatedBut, Weibo’s videos changing and strategyeven live-streaminghas pushed it to the top again
China. thanks Its to growthits effort rate to was attract79 percentyoung people year-on-year,and users thein smallermost rapid cities.of It the allowstop 10 them apps to listed demonstrate by the researchfully who firm. they are via text-basedChao said tweets, that self-generatedWeibo is more videos and open even compared live-streaming. with WeChat Statistics because from its data social researchnetworking firm QuestMobilefeatures are shownot constrained that Weibo had to 390 close million friends. monthly“It gives active each users accountin September,— individuals, ranking fourth superstars,of all apps web in celebrities China. Its growth and rate instituteswas 79 percent— opportunitiesyear-on-year, to the demonstratemost rapid theirof the viewstop 10 and apps their listed capabilities,by the researchto set firm.up a business and to spread Chao informationsaid that Weibo andis morecontent open to compareda much broaderwith WeChataudience,” because he its said. social networking features“That is are the not magic constrainedofWeibo. It to is closea wonderlandfriends. “It that givescan makeeach accounta nobody — into individuals,a someacting superstars, with web followers celebritieson Weibo, and institutesa former — magazine opportunities model to known demonstrateas Zhang their viewsDayi andhas becometheir capabilities,an online to sensation.set up a Zhang’s business fameand to in spreadthe virtual information world helpedand contenther set to a a record much of broader selling audience,”20 millionhe said. yuan ($2.9 “That million)is the magic worth of of Weibo. clothes It onlineis a wonderlandwithin two that hours.can make a nobody“We into will a somebody,keep makingas long effortsas they to have empowertalent,” he our added. users,” he Chao said. discussedIn the onlinethe rise celebrityof the sectorweb celebrityalone, Weibo economyis workingon Weibo with as morean example.than 300By interactingmultichannel with followers networks on to Weibo, help a online former magazine celebrities model gain knownfans, boostas Zhang influenceDayi has and becomespeed up an monetization.online sensation.
Chao“We will said keepit invested making in effortscompanies to empowerthat can our bring users,” synergy Chao with said. Weibo For example the
We will keep making efforts to empower our users.” We will keep making efforts to empower our users.” CEO of Sina Corp and chairman ofWeibo Corp
Actress Angelababy attends a smartphone launch ceremony of Meitu Inc, a developer of photo touch-up apps, in Xiamen, Fujian province.