Shop­ping sea­son

Black Fri­day ex­pected to spur on­line buy­ing over­seas

China Daily (USA) - - FRONT PAGE - By FAN FEIFEI in Bei­jing fan­feifei@chi­

Jia Yi, a white-col­lar em­ployee from Chengdu, the cap­i­tal city of Sichuan prov­ince, is pas­sion­ate about over­seas brands and prod­ucts. She is now con­sid­er­ing buy­ing a stylish Coach hand­bag dur­ing Black Fri­day, the start of the Christ­mas shop­ping sea­son in the United States.

“The price of a Coach bag in the do­mes­tic mar­ket can reach over 2,000 yuan ($290), but it is just 848 yuan at an e-com­merce plat­form dur­ing Black Fri­day. It is very cost-ef­fec­tive,” said Jia.

China’s cross-bor­der e-com­merce sec­tor has been grow­ing ex­po­nen­tially over the past few years.

The Shang­hai-based cross­bor­der e-com­merce site Yma­ said it ex­pected its vol­ume of pur­chases dur­ing Black Fri­day this year will be more than 10 times last year’s level, us­ing more than 30,000 Chi­nese and for­eign buy­ers re­sid­ing over­seas. Yma­tou hires peo­ple liv­ing abroad as lo­cal agents to buy for­eign prod­ucts for cus­tomers in China.

The com­pany said Chi­nese cus­tomers can now buy more than 600,000 im­ported goods from 83 coun­tries — in­clud­ing dis­counted clothes, shoes, bags, cos­met­ics, jew­elry, health­care prod­ucts — with­out ever go­ing out the front door of the house.

“The trend is that con­sumers from sec­ond- and third-tier cities are now more will­ing to buy over­seas prod­ucts,” said Zeng Bibo, chief ex­ec­u­tive of­fi­cer of Yma­tou.

He said Chi­nese con­sumers’ de­mands and ex­pec­ta­tions have soared as they have in­creas­ingly been able to ac­cess dif­fer­ent in­ter­na­tional mar­kets to sat­isfy needs for prod­ucts and ser­vices.

Black Fri­day, the day fol­low­ing Thanks­giv­ing Day, is a manic shop­ping day fea­tur­ing the high­est dis­counts all year round and is a bo­nanza for bricks-and-mor­tar re­tail­ers, e-com­merce play­ers and con­sumers around the world.

Yma­tou said it would en­sure that Chi­nese on­line shop­pers get the same deals as their West­ern coun­ter­parts dur­ing Black Fri­day. Buy­ers can en­gage in the shop­ping process through on­line shop­ping plat­forms.

The e-com­merce site said it is con­tin­u­ally mon­i­tor­ing the buy­ing and selling process to en­sure its in­tegrity is main­tained.

Yma­tou has also es­tab­lished an in­de­pen­dent lo­gis­tics com­pany — XLobo — to de­velop its over­seas di­rect mail busi­ness.

XLobo col­lects and bun­dles in­di­vid­ual parcels at over­seas lo­ca­tions and ships them to China as a sin­gle con­sign­ment. It now owns 15 in­ter­na­tional lo­gis­tics cen­ters around the world to en­sure di­rect mail within five days of pur­chase, on av­er­age.

“The num­ber of lo­gis­tics ser­vice pro­fes­sion­als has dou­bled. We have ex­panded the ware­house space in New York, San Fran­cisco and Osaka,” said Zeng.

Chi­nese e-com­merce com­pa­nies, such as Alibaba Group Hold­ing Ltd and Inc, have also de­vel­oped their cross-bor­der busi­nesses.

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