Big Black Fri­day dis­count to boost over­seas on­line pur­chases

China Daily (USA) - - BUSINESS - By By MENG MENGJING JING mengjing@chi­nadaily.com.cn mengjing@chi­nadaily.com.cn

The Black Fri­day shop­ping sea­sonThe Blackis ex­pect­edFri­day shop­pingto spur Chi­ne­sesea­son is ex­pecte­donline pur­chasesto spur Chi­nese over­seas on­line de­spite pur­chas­es­the re­cent over­seas weak­en­ing de­spi­teof the the yuan. re­cent weak­en­ing Yma­tou.com,of the a yuan. Shang­haibased Yma­tou.com, e-com­mercea Shang­haibased­com­pany ded­i­cated e-com­merceto over­seas com­pa­nyprod­ucts, ded­i­cat­ed­has to al­ready over­seas rolled prod­ucts,out spe­cial­has al­ready of­fers rolled days out be­fore specialthe shop­pin­gof­fers days sea­son be­fore andthe shop­ping­has seen ris­ing sea­son and has sales com­pared­seen ris­ing with sales last com­paredyear. with last year.

TheThe com­pany com­pany said said it sol­dit sold 60 60 mil­lion mil­lion yuan yuan ($8.67 ($8.67 mil­lion)mil­lion) worth worthof good­sof in good­s­the firstin the 10 first min­utes10 when min­utes the sales when start­edthe sales last started Fri­day, lasta week Fri­day, ear­liera week­than the ear­lier of­fi­cial than start­the of­fi­cialof the start shop­pin­gof the sea­son. shop­ping sea­son.

An An 88,999-yuan88,999-yuan Birk­inBirkin bag bag was was snatched­snatched up up with­in­within two two min­utesmin­utes and 320 Canada320 Canada Goose jack­ets priced jack­ets over priced 5,000 over yuan 5,000were sold yuan out werein an sold hour. out in an The hour. yuan fur­ther weak­ened on The Thurs­day yuan to fur­ther­pass the thresh­old­weak­ened of on 6.9 Thurs­daya­gainst the US to pass dol­lar. the thresh­old“The de­pre­ci­a­tionof 6.9 again­stof the the US yuan does not dam pen the dol­lar. frenzy “The of shop­ping de­pre­ci­a­tionabroad as of most­the yuan West­ern does prod­uct­snot damp­enon sale the are fren­zys­till quite of cheap shop­ping com­pared abroad withas most­same Western­prod­ucts prod­uctssold in fran­chise­don sale are storesstill quitein China,” cheap com­pared Zeng Bibo, chief with ex­ec­u­tivesame prod­uct­sof­fi­cer of sold yma­tou.com,in fran­chised­said on Thurs­day.stores in China,” Chi­nese Zeng mid­dle Bibo, class chief shop­per­sex­ec­u­tive are of­fi­cer be­comin­gof yma­tou.com, in­creas­ingly said so­phis­ti­cated.on Thurs­day. “They want to buy Chi­nese high-qual­i­tymid­dle class prod­ucts,shop­pers en­joy are good be­com­ingser­vices and in­creas­ing­lylive a taste­ful so­phis­ti­cated.life,” said Zeng. “They want The to Black buy Fri­day high-qual­ity shop­ping prod­ucts,sea­son seems en­joya good good op­por­tu­ni­ty­ser­vices and for live thema taste­fulto live life,” such lives­said Zeng.at a rel­a­tively low cost. The shop­pingThe Black fes­ti­val Fri­dayis a pe­ri­od­shop­ping when sea­son re­tail­ers seem­sof­fer mas­sivea good op­por­tu­ni­ty­dis­counts to for at­tract them con­sumers.to live such lives at a rel­a­tively low cost. Chen The Tao, shop­pin­gan an­a­lyst fes­ti­val with is a Bei­jing-based­pe­riod when in­ter­net re­tail­ers of­fer­con­sul­tancy mas­sive dis­countsA­nalysys, saidto at­tract Black con­sumers.Fri­day has been grow­ing in pop­u­lar­i­tyChen Tao,in China.an an­a­lyst with “But Bei­jing-basedit is still in its in­fancy in­ter­netin con­sul­tan­cyChina, and its Analysys,size is quite said Blacks­mall com­paredFri­day has with been China’s grow­ing home­grownin pop­u­lar­ity on­line in shop­pingChina. fes­ti­val“But it Sin­gle­sis still Day,”in its he in­fan­cy­said. in “As China, Chi­ne­se­and its mid­dle­size is quite­class shop­perss­mall com­paredare be­com­ing­with China’sless and home­grown­less price on­line sen­si­tive, shop­ping­what they fes­ti­val care Sin­glesmost about Day,” in he cross­bor­der­said. “As Chi­nese shop­ping mid­dleis the qual­ity class and shop­pers brands are of be­com­ing­goods, less­fast de­liv­eryand less and price good sen­si­tive, re­turn what­pol­icy, they which care most­will be about­the keyin cross­bor­der­ar­eas for on­line shop­ping re­tail­er­sis theto work qual­ity on,” andhe added. brands of goods, fast de­liv­ery and good re­turn In­sid­e­pol­icy, which will be the key ar­eas for on­line re­tail­ers to work on,” he added.

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