DJI launches up­graded agri­cul­tural drone

China Daily (USA) - - BUSINESS - By FAN­FEIFEI fan­feifei@chi­

DJI In­no­va­tion Tech­nol­ogy Co, China’s largest com­mer­cial drone man­u­fac­turer, launched an up­graded agri­cul­tural drone, the MG-1S on Monday and an­nounced a se­ries of fi­nan­cial ser­vices to sup­port the drones’ pur­chas­ing, op­er­a­tion and re­lated train­ing.

Equipped with an advanced flight con­trol sys­tem, radar and sen­sors, the MG-1S rep­re­sents a break­through in fly­ing sta­bil­ity, pre­ci­sion spray­ing and op­er­a­tional ef­fi­ciency, and is ca­pa­ble of de­sign­ing spray­ing routes and work­ing au­to­mat­i­cally.

In Novem­ber 2015, Shen­zhen-based DJI launched its first agri­cul­tural drone, the MG-1, mark­ing its di­ver­si­fi­ca­tion into the in­dus­try-level drone mar­ket.

The com­pany said sales of MG-1 in Chi­nese mar­ket had reached more than 2,500 units so far, ac­count­ing for 70 per­cent of the do­mes­tic farm-spe­cific drone mar­ket. It has set up more than 200 sales ser­vice sta­tions in more than 30 prov­inces.

Priced at 42,000 yuan ($6,071), the lat­est MG-1S is ex­pected to start ship­ping in the first quar­ter of 2017.

Cao Nan, the sales di­rec­tor of DJI’s global agri­cul­tural drones, said: “We hope to co­op­er­ate with more farm­land pro­tec­tion ser­vice providers, land con­trac­tors and fi­nan­cial firms in the fields of pi­lot train­ing and employment, drones op­er­a­tion.”

Cao said due to the short­age of train­ing and cap­i­tal, many farm­ers could not af­ford agri­cul­tural drones, so DJI will put for­ward a batch of sup­port­ive mea­sures such as pur­chase by in­stall­ments, pi­lot train­ing cour­ses and employment op­por­tu­ni­ties with their part­ners to help these farm­ers.

Jean Xiao, a re­search manager who tracks drones and wear­able prod­ucts at mar­ket re­search firm IDC, said: “The launch of DJI’s new farm spe­cific drones will drive its com­peti­tors such as XAir­craft Tech­nol­ogy Co Ltd to ac­cel­er­ate the up­date of their re­lated prod­ucts.”

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