Lego, iPad drive sales on Black Fri­day in the US


US con­sumers spent a record $3.3 bil­lion on­line on Black Fri­day, scoop­ing up ev­ery­thing from Lego sets to Ap­ple iPads, ac­cord­ing to Adobe Sys­tems Inc.

Two-day sales start­ing on Thanks­giv­ing to­taled $5.3 bil­lion, mark­ing an 18 per­cent in­crease from a year ear­lier, Adobe said in a state­ment. Spend­ing via mo­bile de­vices on Fri­day in­creased 33 per­cent to an all-time high of $1.2 bil­lion.

The surge in on­line shop­ping has taken a toll on bricks-and-mor­tar stores. In-store vis­its dropped a com­bined 1 per­cent dur­ing the two days from a year ear­lier, said Shop­perTrak, a re­tail data provider, in a sep­a­rate state­ment.

Adobe, the de­sign soft­ware com­pany based in San Jose, Cal­i­for­nia, said the most pop­u­lar items in­clude Lego A/S build­ing sets, Ra­zor elec­tric scoot­ers, fly­ing drones, Mat­tel Inc Bar­bie dolls, Sam­sung Elec­tron­ics Co 4K tele­vi­sion sets and Ap­ple Inc iPads andMacBooks.

“Shop­pers hit the buy but­ton at un­prece­dented lev­els as con­ver­sion rates were up nearly a full per­cent across all de­vices in the evening hours on Black Fri­day,” Tamara Gaffney, an an­a­lyst at Adobe Dig­i­tal In­sights, said in the state­ment.

Adobe said it tracks 80 per­cent of all on­line trans­ac­tions at the top 100 US re­tail­ers.

The Na­tional Re­tail Fed­er­a­tion has pro­jected that about 137.4 mil­lion con­sumers will make pur­chases in stores or on­line over the four-day week­end that started on Thanks­giv­ing, mark­ing the kick­off to the hol­i­day shop­ping sea­son in the coun­try.

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