E-commerce titans take consumer pulse
Predicting the changing tastes of China’s consumers is becoming easier thanks to the country’s e-commerce giants, who monitor sales, which can exceed $17 billion in a single day. The country’s second-biggest web-based retail platform— JD.com Inc— already has dozens of new indexes tracking sales of products from liquor to appliances. Larger rival, Alibaba Group Holding Ltd, plans to publish its own spending gauges in coming months. Their data could be vital to large global companies like Starbucks Corp and Wal-Mart Stores Inc that are looking for insights into what’s hot among China’s billion-plus consumers.