E-com­merce ti­tans take con­sumer pulse

China Daily (USA) - - BUSINESS -

Pre­dict­ing the chang­ing tastes of China’s con­sumers is be­com­ing eas­ier thanks to the coun­try’s e-com­merce gi­ants, who mon­i­tor sales, which can ex­ceed $17 bil­lion in a sin­gle day. The coun­try’s sec­ond-big­gest web-based re­tail plat­form— JD.com Inc— al­ready has dozens of new in­dexes track­ing sales of prod­ucts from liquor to ap­pli­ances. Larger ri­val, Alibaba Group Hold­ing Ltd, plans to pub­lish its own spend­ing gauges in com­ing months. Their data could be vi­tal to large global com­pa­nies like Star­bucks Corp and Wal-Mart Stores Inc that are look­ing for in­sights into what’s hot among China’s bil­lion-plus con­sumers.

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