Philips selling smart software for doctors
Royal Philips NV plans to roll out software designed to help doctors improve the diagnoses of diseases, such as cancer, as it challenges General Electric Co and Siemens AG for a bigger share of the lucrative healthcare solutions market. The apps will improve interpretation of data. For example, a sequence of scans, with different colors can show minor differences that can easily be missed with the naked eye, Chief Executive Officer Frans van Houten said. It’s a market that could potentially grow twice as fast as Philips’ traditional business supplying scanners and other big-ticket medical gear.