Fri­day In­dus­try ex­perts say new iPhone may be too pricey

China Daily (USA) - - NEWS CAPSULE -

Ap­ple Inc has un­veiled its most ad­vanced iPhone but its high price tag may pre­vent Chi­nese con­sumers from open­ing their wal­lets, an­a­lysts said.

iPhone X was un­veiled on Wed­nes­day by CEO Tim Cook at the com­pany’s new $5 bil­lion head­quar­ters in Cu­per­tino, Cal­i­for­nia.

Start­ing $1,282 in China, the iPhone fea­tures a full-dis­play screen, and sup­ports a bunch of aug­mented re­al­ity func­tions. There’s a 3-D fa­cial recog­ni­tion sen­sor in­stead of a fin­ger­print scan­ner for un­lock­ing the phone, ap­prov­ing pay­ments and cre­at­ing animated emo­jis based on fa­cial ex­pres­sions.

“The iPhone X is very im­pres­sive, but it is by no means a mass mar­ket prod­uct in China. It is tar­get­ing a very, very high-end seg­ment,” said Jia Mo, an an­a­lyst at global con­sul­tancy Canalys.

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