Friday Industry experts say new iPhone may be too pricey
Apple Inc has unveiled its most advanced iPhone but its high price tag may prevent Chinese consumers from opening their wallets, analysts said.
iPhone X was unveiled on Wednesday by CEO Tim Cook at the company’s new $5 billion headquarters in Cupertino, California.
Starting $1,282 in China, the iPhone features a full-display screen, and supports a bunch of augmented reality functions. There’s a 3-D facial recognition sensor instead of a fingerprint scanner for unlocking the phone, approving payments and creating animated emojis based on facial expressions.
“The iPhone X is very impressive, but it is by no means a mass market product in China. It is targeting a very, very high-end segment,” said Jia Mo, an analyst at global consultancy Canalys.