China re­tains 2nd-most valu­able na­tional brand

China Daily (USA) - - NEWS CAPSULE -

China has main­tained its spot as the world’s sec­ond-most valu­able na­tional brand, with its worth ris­ing 25 per­cent to $12.8 tril­lion, ac­cord­ing to a new re­port, sec­ond only to the United States of Amer­ica, whose value is $25.9 tril­lion.

The Brand Strength In­dex, also known as BSI, is de­ter­mined by per­for­mance on dozens of data points across key pil­lars, in­clud­ing goods and ser­vices, in­vest­ment and so­ci­ety.

Top­ping the ta­ble as the world’s most valu­able na­tion brand, the USA’s brand value has gone up 23 per­cent over the past year. The US econ­omy has ex­panded at a speedy pace with growth ex­pected to con­tinue in the months to come.

This rise of China’s brand value is cred­ited to the world class in­fras­truc­ture and highly ed­u­cated work­force of boom­ing cities such as Bei­jing and Shang­hai, putting them among the world’s best places to do busi­ness, the re­search sug­gested. (Photo 1)

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