China retains 2nd-most valuable national brand
China has maintained its spot as the world’s second-most valuable national brand, with its worth rising 25 percent to $12.8 trillion, according to a new report, second only to the United States of America, whose value is $25.9 trillion.
The Brand Strength Index, also known as BSI, is determined by performance on dozens of data points across key pillars, including goods and services, investment and society.
Topping the table as the world’s most valuable nation brand, the USA’s brand value has gone up 23 percent over the past year. The US economy has expanded at a speedy pace with growth expected to continue in the months to come.
This rise of China’s brand value is credited to the world class infrastructure and highly educated workforce of booming cities such as Beijing and Shanghai, putting them among the world’s best places to do business, the research suggested. (Photo 1)