Im­port fair to gal­va­nize global trade

China Daily (USA) - - BUSINESS - By HE WEI in Shang­hai hewei@chi­nadaily.com.cn

Expo to cre­ate busi­ness op­por­tu­ni­ties and pro­mote in­ter­na­tional in­te­gra­tion

For­eign del­e­ga­tions and busi­nesses are pre­par­ing for China’s in­au­gu­ral im­port fair, which will take place in less than a month, as they seek trade and in­vest­ment op­por­tu­ni­ties amid global eco­nomic un­cer­tainty.

A to­tal of 81 coun­tries have con­firmed their at­ten­dance at the China In­ter­na­tional Im­port Expo in Shang­hai, in­clud­ing 12 coun­tries rec­og­nized as guests of honor and more than 280 for­eign of­fi­cials of vice-min­is­ter level and above, the China In­ter­na­tional Im­port Expo Bureau said on Wednesday.

The event has also drawn the at­ten­tion of 2,800 com­pa­nies that plan to set up dis­plays in the ded­i­cated en­ter­prise ex­hi­bi­tion ar­eas. They come from all G20 mem­ber states, some economies in­volved in the Belt and Road Ini­tia­tive, and over 30 less-de­vel­oped coun­tries, ac­cord­ing to Chen Xiao, an of­fi­cial with the bureau.

To deepen en­gage­ment be­tween ex­hibitors and buy­ers, the event’s host city Shang­hai has sched­uled 30 in­vest­ment pro­mo­tion ac­tiv­i­ties dur­ing Oc­to­ber and Novem­ber, said Luo Zhisong, di­rec­tor of for­eign af­fairs at the Shang­hai Mu­nic­i­pal Com­mis­sion of Com­merce.

“Cov­er­ing a broad range of themes such as smart man­u­fac­tur­ing, com­merce, fi­nance and cul­tural cre­ativ­ity, these events are part­nered with 45 cus­tom­ized city tour routes that aim to give in­ter­na­tional mer­chants a deeper un­der­stand of the city and its var­i­ous in­dus­trial strengths,” Luo said.

The expo ex­pects ma­jor line-ups from coun­tries like Brazil, which is dis­patch­ing four min­is­ters and 90 com­pa­nies to the event, ac­cord­ing to Mario An­to­nio de Araujo, deputy con­sul-gen­eral of Brazil in Shang­hai.

“The Brazil­ian gov­ern­ment thinks it is a very, very im­por­tant event to im­prove the re­la­tion­ship among all coun­tries in terms of trade,” he said. “We are priv­i­leged” to have this “strate­gic re­la­tion­ship” with China, and want to main­tain and im­prove it, he said, adding the event is im­por­tant to achiev­ing that aim.

Dim­itri Pires Ribeiro, a trade of­fi­cer at the Con­sulate Gen­eral of Por­tu­gal in Shang­hai, touted the CIIE as a win­win op­por­tu­nity. His agency is or­ga­niz­ing 12 as­so­ci­a­tions in six sec­tors to be present at the show.

“It’s a big op­por­tu­nity for Chi­nese con­sumers and com­pa­nies to un­der­stand what each coun­try has to of­fer, pos­si­bly find­ing new trends, prod­ucts and tech­nolo­gies, and ap­ply­ing them to the Chi­nese mar­ket,” he said.

United States-based Mon­delez In­ter­na­tional Inc, the com­pany be­hind the iconic Oreo cook­ies, will show­case a host of choco­lates, gums and other snacks dur­ing the fair. It will also part­ner with Chi­nese e-com­merce giant Alibaba Group Hold­ing Ltd through con­tent mar­ket­ing en­deav­ors to im­press Chi­nese cus­tomers, said Wu Gang, a com­pany rep­re­sen­ta­tive on gov­ern­ment af­fairs in East China.

“As a global com­pany, we are in­tro­duc­ing del­i­ca­cies pro­duced else­where to China, while many Made in China items are ex­ported over­seas,” he said. “Clearly we stand to ben­e­fit the most from global trade in­te­gra­tion.”

num­ber of coun­tries that have con­firmed their at­ten­dance at the CIIE

FANG ZHE / XINHUA

A Junghein­rich em­ployee ad­dresses queries from vis­i­tors at the pre-expo event of the CIIE in Shang­hai.

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