This Day, That Year

China Daily - - PAGE TWO -

Item from Nov 15, 1992, in China Daily: Self-ser­vice shop­ping, a con­cept in the West that shop­pers pick what they want di­rectly from shelves, is gain­ing in pop­u­lar­ity.

Tech­nol­ogy is bring­ing tremen­dous changes to peo­ple’s shop­ping ex­pe­ri­ence in China. Not only is e-com­merce a grow­ing trend, but un­manned su­per­mar­kets are ap­pear­ing.

In these stores shop­pers scan a QR code us­ing their smart­phones to open the store door, and pick up their snacks and drinks be­fore scan­ning them in the prod­uct-iden­ti­fi­ca­tion area. Pay­ment is made via a QR code that pops up on the screen to com­plete the trans­ac­tion. Then the door opens to let the cus­tomers out.

Sim­i­lar to the Ama­zon Go’s ex­per­i­men­tal out­let in the United States last year, there is no check­out or cashier.

Such stores have been opened in Shang­hai and Beijing in the past months.

The un­manned su­per­mar­ket cre­ates a new model for the re­tail in­dus­try that com­bines the ad­van­tages of on­line and off­line ser­vice to of­fer peo­ple a more con­ve­nient and ef­fi­cient shop­ping ex­pe­ri­ence.

Like­wise, most tra­di­tional re­tail­ers of­fer on­line shop­ping ser­vices to im­prove the buy­ing ex­pe­ri­ence for con­sumers.

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