Shiseido sets up beauty center
Cosmetic solutions can be more than skin-deep. Japanese cosmetics brand Shiseido has offered more than 4,600 people with skin defects in China makeup solutions to help restore their self-confidence since its establishment of a Life Quality Beauty Center in Pudong, Shanghai, in 2009. The center, the first of its kind in China and the second in the world following the establishment of its Tokyo facility in 2006, is a nonprofit institution the Japanese brand created to offer makeup consultations and services for people who have severe burn injuries or skin problems such as leukoderma (white patches on the skin) and erythema (redness of the skin).