China Daily

Shiseido sets up beauty center

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Cosmetic solutions can be more than skin-deep. Japanese cosmetics brand Shiseido has offered more than 4,600 people with skin defects in China makeup solutions to help restore their self-confidence since its establishm­ent of a Life Quality Beauty Center in Pudong, Shanghai, in 2009. The center, the first of its kind in China and the second in the world following the establishm­ent of its Tokyo facility in 2006, is a nonprofit institutio­n the Japanese brand created to offer makeup consultati­ons and services for people who have severe burn injuries or skin problems such as leukoderma (white patches on the skin) and erythema (redness of the skin).

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