汽车界的苹果:特斯拉直销模式揭秘

特斯拉Model X被冠以“史上最强、最具颠覆的SUV”,特斯拉从诞生之日起便以创新和颠覆者的姿态受到业界瞩目,这其中也包括一直坚持的“线上销售+线下体验和服务”的直销模式,这种直销模式究竟如何?

China Marketing - - Business Cases -

文 |杨 东

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