促销怎么玩,品牌才不受伤?

促销是伤品牌的,无论是折扣还是买赠,过于频繁的优惠会成为消费者心目中的常态,不仅会引起促销疲劳,更有可能使品牌恢复原价后无人问津。

China Marketing - - Ractical Stuff -

文 | 吕晨龙

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