02网红餐厅为何速生速灭?

China Marketing - - Marketing Situation -

网红餐厅兴起并非偶然 :1.网红餐厅成功地抓住了年轻消费者追求时尚热点的消费特性 ;2.好创意促使消费者自发性分享,然后迅速蹿红;3.成功地借助了互联网营销渠道。迅速没落离不开四大原因: 1.营销和产品脱节 ;2.经营模式漏洞多; 3.消费人群不稳定;4.缺少口碑产品。

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