Lessons on the Road
fashionable local young women and row after row of newly-built hotels and houses. “What happened here, in this remote, rural corner of China?” I wondered.
The answer lies in the country’s reform and opening up, a process that has changed people’s minds. Not only have the locals managed to grow grain on formerly barren terraced fields, but they have seized on emerging tourism opportunities, which has accelerated clean industry initiatives to help alleviate poverty by capitalizing on the value of green mountains and pristine rivers.
What inspiration does that bring to a business? For me, the spirit of craftsmanship is crucial. However, I cannot survive or make progress without putting in hard work to make breakthroughs – just like the local farmers in Tongren, who blazed a new path to optimally utilize their natural resources to create better living conditions. A business