Strong First Year
June 16, Shanghai: Fireworks dazzle crowds at Shanghai Disneyland, in a celebration of the theme park’s first anniversary.
U.S. entertainment giant Walt Disney looks to have hit the ground running in the world’s largest consumer market, with Shanghai Disneyland on track to break even in the first year of operation, CEO Robert Iger said. In its first year of operation, the resort has welcomed more than 11 million visitors. As a result of the huge tourist flow and strong consumption, Shanghai Disneyland has had a boost in its upstream-downstream industries, ranging from travel and accommodation to catering and retail.
Having found popularity with guests from across China, the resort has already announced its first post-opening expansion, a new, immersive land themed around the Toy Story franchise, set to open in 2018.