Strong First Year

China Pictorial (English) - - News -

June 16, Shang­hai: Fire­works daz­zle crowds at Shang­hai Dis­ney­land, in a cel­e­bra­tion of the theme park’s first an­niver­sary.

U.S. en­ter­tain­ment gi­ant Walt Dis­ney looks to have hit the ground run­ning in the world’s largest con­sumer mar­ket, with Shang­hai Dis­ney­land on track to break even in the first year of op­er­a­tion, CEO Robert Iger said. In its first year of op­er­a­tion, the re­sort has wel­comed more than 11 mil­lion vis­i­tors. As a re­sult of the huge tourist flow and strong con­sump­tion, Shang­hai Dis­ney­land has had a boost in its up­stream-down­stream in­dus­tries, rang­ing from travel and ac­com­mo­da­tion to cater­ing and re­tail.

Hav­ing found pop­u­lar­ity with guests from across China, the re­sort has al­ready an­nounced its first post-open­ing ex­pan­sion, a new, im­mer­sive land themed around the Toy Story fran­chise, set to open in 2018.

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