DRIVEN BY DESIGN
Oriental Outlook December 4, 2014
Why are people crazy about iphones? The answer is that it is a successful industrial design, a term that can be interpreted as a process of combining art with technology to create a new product.
Oriental Outlook looks at the role of industrial design in upgrading the chinese economy. it is a way to help chinese manufacturing businesses improve their products’ added value and strengthen the sector’s competitiveness. Boosted by industrial design, the economy will be driven by innovation instead of labor resources. the rapid growth of the manufacturing sector during the past decades has laid a solid foundation for such designs. Manufacturing businesses also need better products to accelerate the pace of going global.
But the problem is that many small- and medium-sized enterprises know little about the importance of design and their intellectual property rights are poorly protected. the chinese Government is now planning to set up national industrial design centers to help train professionals and create a favorable business environment to produce more designs.