DRIVEN BY DE­SIGN

Oriental Out­look De­cem­ber 4, 2014

ChinAfrica - - Media Watch -

Why are peo­ple crazy about iphones? The an­swer is that it is a suc­cess­ful in­dus­trial de­sign, a term that can be in­ter­preted as a process of com­bin­ing art with tech­nol­ogy to cre­ate a new prod­uct.

Oriental Out­look looks at the role of in­dus­trial de­sign in up­grad­ing the chi­nese econ­omy. it is a way to help chi­nese man­u­fac­tur­ing busi­nesses im­prove their prod­ucts’ added value and strengthen the sec­tor’s com­pet­i­tive­ness. Boosted by in­dus­trial de­sign, the econ­omy will be driven by in­no­va­tion in­stead of la­bor re­sources. the rapid growth of the man­u­fac­tur­ing sec­tor dur­ing the past decades has laid a solid foun­da­tion for such de­signs. Man­u­fac­tur­ing busi­nesses also need bet­ter prod­ucts to ac­cel­er­ate the pace of go­ing global.

But the prob­lem is that many small- and medium-sized en­ter­prises know lit­tle about the im­por­tance of de­sign and their in­tel­lec­tual property rights are poorly pro­tected. the chi­nese Gov­ern­ment is now plan­ning to set up na­tional in­dus­trial de­sign cen­ters to help train pro­fes­sion­als and cre­ate a fa­vor­able busi­ness en­vi­ron­ment to pro­duce more de­signs.

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