Si­mon Shen’s Ap­proach to Africa

ChinAfrica - - Business -

» To do busi­ness suc­cess­fully in Africa, you have to be pa­tient. You will meet more chal­lenges and dif­fi­cul­ties than you an­tic­i­pated. » You must have the right peo­ple. Be­sides the lo­cal staff, you need the right sup­port from China be­cause skilled peo­ple are very dif­fi­cult to find. There’s no con­flict in this. Get a core of skilled peo­ple from your own coun­try, then cre­ate jobs and hire lo­cally. The core team can train the lo­cal staff. » Do your prepa­ra­tions and es­ti­ma­tions care­fully. For a project in Africa, al­lo­cate dou­ble time and cost than what you would need in China. » It’s al­ways bet­ter to have a lo­cal part­ner in Africa. A lo­cal part­ner will know the lo­cal law, cul­ture and peo­ple and make your life eas­ier. » Re­spect the lo­cal cul­ture, law and peo­ple. That’s very im­por­tant. Some com­pa­nies are very suc­cess­ful in China and else­where but fail in Africa be­cause they fail to heed this.

The cen­ter is ex­pected to come up by this year, pos­si­bly in the Xi­a­men Free Trade Zone.

“At the trade fair, African del­e­ga­tions come for four days. But the cen­ter will be open 365 days a year,” Shen said.

sarkar­b­jre­view@out­look.com

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