Toy rental com­pany makes it pos­si­ble for par­ents to pam­per their chil­dren with­out pay­ing through their nose

ChinAfrica - - Business - By Xia Yuanyuan

Toy­su­per­man pro­vides par­ents a plat­form to max­i­mize their ac­cess to toys, eases fi­nan­cial stress and re­leases space for a fam­ily.

few men have come across their eureka mo­ment while chang­ing nap­pies and pre­par­ing in­fant for­mula, but that’s what makes Xu Shu a su­per­man, or, to be more pre­cise, the founder of Toy­su­per­man.

When he had a baby two years ago, the then 31-year-old went through all the or­deals par­ents un­dergo, es­pe­cially try­ing to keep her amused with the toys she wanted with­out go­ing bank­rupt.

Xu found that Chi­nese par­ents were gen­er­ally spend­ing about 2,000-3,000 yuan ($305-$458) every year on buy­ing toys for their chil­dren. It was a no-win sit­u­a­tion be­cause de­spite spend­ing all that money, the toys were of­ten dis­carded within months or even weeks with the child los­ing in­ter­est and mov­ing on to an­other new toy.

While most par­ents ac­cepted this sto­ically, it gave Xu Shu a brain­wave. Why not rent out toys, he thought, and that’s how his on­line-to-off­line toy rental busi­ness was born last year.

Toy­su­per­ is a site that al­lows par­ents to rent toys for their chil­dren at a frac­tion of the price they would have to pay to buy them by us­ing its epony­mous phone app. “This way, par­ents can re­duce the amount of money they waste buy­ing toys that be­come out­dated. Rent­ing toys would also mean a house un­clut­tered by piles of un­used toys and there­fore, more space,” Xu out­lined the ad­van­tages. those dis­carded toys pile up in a cor­ner, just tak­ing up space.

That’s not all. “The price of toys to­day is no joke,” Xiao told Chi­nafrica. “Some high-qual­ity toys can cost any­thing from hun­dreds to thou­sands of yuan. The prices of some im­ported brands such as Amer­i­can Fisher-price are to­tally scary!”

The Chi­nese toy mar­ket has huge po­ten­tial. Ac­cord­ing to a sur­vey by Euromon­i­tor In­ter­na­tional, the Lon­don-based strategic mar­ket re­searcher, retail sales in the Chi­nese toy mar­ket reached 74.4 bil­lion yuan ($11.3 bil­lion) in 2014. The agency es­ti­mates the fig­ure will touch 100 bil­lion yuan ($15.2 bil­lion) in 2017.

The num­ber of toy con­sumers is large and grow­ing. Euromon­i­tor said by 2013, the num­ber of ma­jor toy cus­tomers who were less than 14 years old was 220 mil­lion on the Chi­nese main­land alone. Be­sides, with the Chi­nese Gov­ern­ment chang­ing its fam­ily plan­ning pol­icy, a fam­ily can have a sec­ond child now. It means every year, there will be an ex­tra 5 mil­lion new­borns, who would be po­ten­tial con­sumers.

See­ing the vast po­ten­tial for fu­ture de­vel­op­ment, in March 2016, dozens of in­vestors of­fered nearly 10 mil­lion yuan ($1.52 mil­lion) to Toy­su­per­man to sup­port its de­vel­op­ment.

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