Making the intangible tangible

Yao’s Suzhou embroidery workshop is the result of a successful partnership between Beijing Government and Yongxin Huayun Culture Industry Group, which is aimed at turning Beijing’s historic Qianmen Avenue into a district dedicated to the dissemination and safeguarding of China’s intangible cultural heritage.

Yao’s booth workshop is the first of 16 craft workshops planned to open in the coming months. These workshops form a separate part of a larger network covering 200,000 square meters across the Qianmen area, with the Intangible Cultural Heritage