The China-africa narrative

Peng said CCTV Africa always reports the continent from a positive angle and lets Africans tell their own stories.

CCTV Africa employs 120 locals. In its Englishlanguage regional production center in Nairobi, local employees account for 90 percent of the total.

Timothy Kola Olanrewaju, a journalist of The Sun, Nigeria, agreed that Chinese media is different from the Western media in reporting Africa.

“Chinese media present hope and expose the potential as well as the possibilities of the countries on the continent to be successful,” he noted. “China appears to stand for a win-win approach rather than assuming the higher ground.”

“We can fulfill what I believe is our most critical role: to empower our fellow citizens by giving them the most complete information possible to allow them to make up their own minds honestly and objectively,” said Kevin Ritchie, Regional Executive Editor of Independent Media, Gauteng.

Guo Weimin, Vice Minister of the SCIO, suggested that media actively focus on significant topics, such as the synergy of China’s Belt and Road Initiative and Africa’s important development strategies, to contribute to the development of China-africa cooperation.